Grafia web agency in a nutshell

During the year of 2009, Loja Melissa gained the loyalty of clients by way of promotions on social networks and numerous offers on the website that generated a buzz amongst the brand’s fans. Loja Melissa’s website, supported by the constant update of content from its blog, always keeps its customers closely informed. Using these sources, they find necessary information before and after making purchases, thereby establishing a close relationship with the brand.

In a survey carried out by E-Bit regarding the purchases made on the Melissa store’s official website during the last few months, it was found that 95% of purchases are made by women. This makes a lot of sense, since they are the final users of the shoes. It was interesting to find out that the majority of the customers that purchase at Loja Melissa are between 18 and 34 years old, with a educational level varying between undergraduate student and graduate and who cite the ease of purchasing on the website as one of the most important factors in causing them to use the internet site. Besides ease of use, Melissa customers also note the privacy policy and information on products as highly positive factors. This approval by customers placed Melissa amongst the 10 best gold stores for the E-Bit Prize in 2009.

With so many favourable aspects, at Grafia we predicted significant growth for this client, since Loja Melissa was completely redone in 2009. The move to a new store is worth highlighting since it was carried out live on the brand’s Twitter and blog, keeping all its customers up-to-date regarding what was being achieved by us. In the end, the growth of 120% by Loja Melissa in relation to the previous year was impressive as it exceeded our expectations, since the average recorded for domestic e-commerce was 30%. And in 2010, we want to surprise ourselves even more!

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