Grafia web agency in a nutshell

One of our clients that has experienced significant growth at the beginning of 2010 is Melissa.

Having participated in the most eventful fashion weeks in the Brazilian calendar, Melissa dived head first into the social networks and reached its customers with the help of the brand’s fan bloggers (known as “Melissers”) through information and exclusive promotions and a lot of interactivity at Fashion Rio and São Paulo Fashion Week.

The brand’s lounge, which was full of new items and celebrities, was the location for a preview of the new winter collection. What an event!

Grafia, which is also responsible for Melissa’s internet content, counted attendance at these events and covered the brand’s activities close up. The result was surprising: there was growth in all areas: social networks, e-mail marketing and registration to the website.

The number of followers on Twitter increased by 80% during the fashion weeks. At the same time, the use of e-mail marketing generated an average increase of 27% and visits to the Melissa website increased by 23% with respect to the average in visits/day.

And with 30 years of history, Melissa can count on Grafia for another year of many projects and celebrations.

Bring it on 2010!

Tweet