Grafia web agency in a nutshell

Grafia’s idea, the Cultural Contest “Tio João, Páscoa e Você” of the Josapar company, offered a delicious Easter to consumers all over Brazil.

Contestants sent recipes including Tio João ingredients, the best 10 of which, chosen by public voting, were highlighted in Josapar’s hotsite and were awarded the exclusive recipe book “Arroz é Saúde” (Rice and Health). The great winner, Sonia Regina Raddatz, from Blumenau – Santa Catarina – was also awarded a special kit with 15 products Tio João , due to the success of her recipe “Arroz Diferente” (Different Rice).

Such event took place between 22nd March and 9th April, and the agency’s monitoring evidenced that the number of logins to the website had increased by 65%. More than 70 recipes were sent from different regions of the country, and votes amounted to 1122. Thanks to the contest, we also recorded 67% more visits to the site and a growth of 14% in the time spent logged in to the website. They were a few days of many delicious dishes!

You can still visit the hotsite displaying the 10 favourite recipes. Hurry up that you are in time to learn new recipes!

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