Akakia’s activities in the Media
We have recently launched the Akakia Cosmetics’ online store. Rich in functionality, in said site consumers will find resources necessary for easy and relaxed shopping.
In the agency, this client’s work with the social media does not stop! Beauty blogs users are getting pushed to know the latest news of the trademark. The selection of such group of content spreaders is carried out here, at Grafia, and blog users return their feedback by means of their own communication channels. The effect has been successful and Akakia is being more and more widely recalled by beauty products consumers.
Few days ago we carried out promotional activities on Twitter, involving followers of that net, and awarding recent launchings of the brand to three people. Such act aimed at spreading the trademark’s name among cosmetics consumers, making the event join one of the most important dates for retailers: Mother’s Day. The effect can be measured by the increase in the number of people following the trademark on Twitter, and by the amount of profiles taking part in the promotional activity.
We immediately organized another promotional activity on Twitter. Three Akakia products consumers were awarded an issue of the brand’s magazine, which has a wholly digital version in the site. Its content, which includes fashion, habits, health and beauty, meets the trademark’s target, and is one of Akakia’s communication channels with its public, as well as its blog.
Prior to these activities, Akakia had 379 followers on Twitter; following them, the number of profiles reached 613. Moreover, nearly 300 people took part in the promotional activities and spread the trademark’s name through said net.
Enter the blog, Twitter and Facebook, Akakia’s channels on the Internet. The online store is worth visiting. Don’t miss it!
Versão em português
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