Melissa and Grafia in the Fashion Weeks

The Fashion Weeks of the national calendar are over. Fashion Rio and São Paulo Fashion Week have amounted to almost 15 days of fashionable trends followed by thousands of people.
Grafia, in charge of the digital work of Melissa, has been closely following the work of the trademark in both cities during those days. The lounges, visited and contended by Melissa fans from all over the world were a must for those visiting the Biennale in São Paulo, or Píer Mauá in Rio de Janeiro.
The models of the new Collection Melissa Amazonista were the star of the trademark and we covered such launching for the summer 2011 in the blog and the twitter of the trademark.
The model Melissa + Gaetano Pesce, launched during Fashion Rio between May 27th and June 1st, was one of the greatest inspiratons. Cais do Porto had a space in the style of the customizable sandal, and was successful among the people there.
In São Paulo, Grafia jointly with Melissa carried out an event prior to the Fashion Week in Melissa Gallery in which it presented the models of the Amazonista Collection to the fans of the trademark. In such opportunity, Grafia displayed its work with the digital media, and the relation of the trademark with bloggers, clients and Internet surfers in general.
Great success!
On the following day, on the beginning of the São Paulo Fashion Week, we presented the latest by the trademark, and, most of all, we had a more personal contact with those who we have already known for years. After all, Grafia and Melissa have been together for over 10 years.
The Melissa lounge is always one of the busiest spaces at the Biennale, and guests have been widely pampered. The models of the Amazonista Collection, the summer collection by the trademark, were the star.
You can see the pictures and what was presented at those events in the blog and the twitter of Melissa. Interviews, new collection, and lots of fresh news directly from the capitals of Brazilian fashion were recorded by Grafia. Once again, a partner of success.



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