Families with a low income are the new consumers of the e-commerce. In the first semester of 2011, the emerging class started to use more the internet for shopping.

In the first semester of 2011, there has been an increase from 44,6% to 46,5%, with a total of five million C-level new consumers.

The majority buy products such as house appliances and electronic devices. The facility of paying by instalments is the main reason for shopping online.

“The diffusion of the internet and the e-commerce attracted a wider consumer profile, who buys high-medium ticket products, such as washing machines and fridges. The emerging consumer is attracted by the facility of instalments, the perception of cheaper prices and the comfort”, says Alexandre Umberti, Marketing Director of e-bit, in an interview to the “Mundo do Marketing”.

Women take the lead

The majority of new consumers are women. The average age is 35-39 years, which is the most important age group for the e-commerce. The positive remarks coming from friends, relatives and social networks influence consumers while shopping online. What differentiates this class of consumers from the others is the shopping frequency.

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The long awaited Power of Love collection is already available for sale in Melissa Store.

After being launched at the SPFW (São Paulo Fashion Week), the models of the new collection started to arrive in Melissa Store.

To satisfy the consumers’ desire, Melissa Store created a Pre-Sale for everybody being sure to have their pair of shoes and announced a new promotion. The purchases by using bank payment slip will win free shipping through Postal Service!

Upon the pressing request of social networks, the classic dream collection Sweet Lips comes back to the collection with the label Back to Melissa. Other two Melissas signed by the designers Irmãos Campana are available in the Pre-Sale.

Have a look at the three Power of Love models in Melissa Store.

Follow the news of Melissa Store.
Twitter: @Lojamelissa
Facebook: www.facebook.com/lojamelissa
Blog: www.lojamelissa.com.br/blog

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Research can help you in the web planning of your company!

Some data were published in the blog E-commerce Articles and may be helpful in the 2011 web planning.
See the result below:

- 94% of the Internet users shop online in Brazil. ComScore
- 48% of the e-consumers are between 25 and 44 years old; 15% between 15 and 19 year old; 17 % (20 to 24 years old); 13% (45 to 54 years old); 6% (55 to 66 years old).

Ibope Media:

- Consumer surfs the Internet 3 times average to research the product before buying it. McKinsey
- 60% of the Internet users approve of companies to use social nets to spread products and services and 70% approve of their use for communicating with clients and consumers.
– 15% of Brazilian people use social nets at work, both for personal and professional use. As regards Twitter, that amount reaches 20%. IDC

To see the complete article, enter: E-commerce Articles

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A study carried out by JP Morgan bets at a rise by 18.9% in online sales for the year 2011 as regards last year, to 680 billion American dollars. In the United States, expansion should be by 13.2% to 187 billion American dollars.
JP Morgan expects worldwide e-commerce to reach 963 billion American dollars by 2013. The number of people buying online is still growing, with 38% of the internet users shopping at least once a month.
The percentage of people Who do not buy online has fallen to 12% in 2010, contrasted to 20% in 2007.
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Loja Coza gained a super repagination, developed by the Grafia team, and is already on the air loaded with novelties.

One of the novelties is the  Bazaar section, new at the Store, where users may find products of previous collections, at a 50% discount.

At Loja Coza, users may also create their  Gift Wish Lists, either for their birthday, or for wedding or a new house: The choice is on account of the occasion.

Another fine functionality is the  Gift Voucher, with which it is possible to give someone a gift by letting them do the shopping at the Store, according to their interest.

In addition, the Store also features a Let-me-know tool, which is responsible for telling the user about the arrival of products that have not been in stock.

Check out the novelties of  Loja Coza!

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In the last three years, an estimated 45 million Class C people have logged in the Internet; that amounts to the greatest migration since the arrival of television in the fifties. Class C has become the pampered class of economy and it is finally recognized and respected for its consuming public.

The rise and growth of this new middle class  is now equivalent to half of the Brazilian population. A large part of that group has developed the habit of researching prices and services on the Internet before shopping. And such public is becoming more and more active as regards e-commerce.

For three months, a totally new study elaborated by Razorfish agency was carried out in order to favor the understanding of such growth and find out that public’s habits in the use of the Internet. The outcome of said research shows the influence of the web in the social class that most rapidly grows in the country. Forty percent of those consumers own computers with access to the Internet.

The net has become essential to those people’s lives. The Internet will never again be the same, and it is up to economy and companies to recreate themselves to meet that public’s growth.

Source:  Exame Magazine

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Electronic commerce turnover should close 2010 at R$ [Reais: Brazilian legal currency] 15 billion

The article in Pequenas Empresas Grandes Negócios magazine, shows we are on the right way:

The e-bit /Internet Segura index has reached 87.29% in the months of July and August, its best performance since February 2009, when the index started being disclosed. The outcome has equalled the previous record, in August last year. According to camara-e.net (Câmara Brasileira de Comércio Eletrônico) [Electronic Commerce Brazilian Chamber] and to e-bit consultant, which measure trust index, e-commerce turnover should close 2010 at R$ [Reais: Brazilian legal currency] 15 billion. Turnover in 2009 was R$ 10.8 billion, and in 2001 R$ 850 million.

E-consumer’s trust index shows the average satisfaction of people who have shopped at e-commerce stores with an agreement with the assessment program by e-bit. Today, Brazil has 70 million Internet users, out of which 43 million have an internet banking account. Data of the year 2009 shows that the country has 17.2 million e-consumers, but said amount should rise by the end of this year.

In order to carry out this study, consumers are asked to answer two satisfaction surveys: the first one after having shopped at any of the 2,500 stores with an agreement with e-bit, and the other just after the product has been delivered. The total amount of questionnaires handed in exceeds a million.

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Between the period of 2007 and 2009, Brazil has reigned absolutely in the E-commerce market. Leader in Latin America in terms of participation, the country presented the best yield, with 61% of the total. 2nd place goes to Mexico, with 12% followed by Chile with 5%.

Brazil’s leadership in this market is due to the increase of web users, the discovery of the advantages of shopping online, better safety measures and the more accessible values of some broadband operators.

According to the study published by Visa and America Economia Intelligence, the country recorded the highest growth, with a rate of 17% in 2009 and an approximate  turnover of 23 billion reals (13.23 billion dollars).

Currently Grafia manages the following virtual stores: Loja Melissa, Loja MZero, Loja Akakia, Loja Coza, Loja Electric, Loja Stanley, and Loja Suprasoy.

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The award contest Excelência em Qualidade Comércio Eletrônico B2C – 2010 is a traditional event promoted by e-bit, a site that elects the best online stores in Brazil, through popular voting.

The public also competes for awards, by voting among the categories Diamond, Gold, Silver and Bronze.

In the 2010 edition, two Grafia customers are competing: Loja Coza and Loja Melissa.

Both Loja Coza and Loja Melissa participate in the e-bit since 2005, and have received assessment Gold in the majority of categories, with Ease of shopping, Delivery on time, Quality of products and Information on products.

To take part in voting, please access the e-bit site.

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To show the strategy and the results of Loja Melissa on the Internet, Grafia will be represented at the event e-mail marketing Brasil 2010 with the presence of Luciano Desimon, accompanied by the marketing manager of Melissa, Paulo Pedó Filho.

Loja Melissa had a growth of 823% in its turnover, between the years of de 2003 and 2009.

In March alone, Loja Melissa had 1 million accesses and proves that the bets on e-commerce are worth the investment.

The event e-mail marketing Brasil is the largest event on e-mail marketing in Latin America and the São Paulo edition takes place this Thursday, 2 September. For more information, please access their site.

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