Grafia web agency in a nutshell

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Electric store: California is here!

Action Sports lovers already know the glasses and accessories by the trademark Electric. Internationally known, Electric now opens its Online Store, developed by Grafia.

With a clean design, the Online Store highlights the products. Surfing the site, you can visualize all the glasses models, either in alphabetical order or in price order.

Moreover, you have the chance to enjoy your favorite ones by means of the resource “I’ve liked the model”, and even recommend it to friends. Comments are also allowed, for users to record their opinions and suggestions.

And the “Bazaar” session will always provide the best offers, a must for those enjoying the functionality of e-commerce and the advantages of special discounts.

Selling all over the country, the Online Store opens today. The quality, design and comfort of the Electric glasses now get to your house. And the best of this launching is the free delivery.

Hurry up and take the chance to see the models. Impossible to resist!

July 13, 2010   Sem comentarios

Stanley’s online store succeeds from the very beginning!

Before falling into the sea, more waves roll for you to surf: Stanley’s online store has been launched!

Safe shopping and easy payment are essential to those unwilling to get a headache or face worry. Stanley’s online store guarantees safety and identity privacy to Internet surfers shopping at it. When signing up, clients voluntarily choose certain services offered in the site, such as purchasing online and contacting customers’ service.

In the site of the surfwear store, besides those advantages, users can find a products catalogue that includes T-shirts, backpacks, wallets and caps, in full detail and with the chance of being warned about the unavailability of the product in the site.

The “Gift List”, another release in the site, offers a great option to suggest and organize products that match each consumer´s profile. When giving presents, the list is a wonderful tool to make a successful choice!

While surfing, visit Stanley´s site!
The forecast announces perfect waves: that´s news coming soon …

June 7, 2010   Sem comentarios

Loja Akakia (Akakia Store): buying cosmetics has never been so easy!

We have recently presented the new website of Akakia cosmetics trademark, redesigned by Grafia. At that moment we were working on the second stage of said project, related to the development of the online store of the trademark. And the time has come: Akakia’s e-commerce is available on the web!

Countless resources to ease online purchases can be found in this site. Surfing according to category or kind of product, in addition to full detail of every item by Akakia, as well as launchings and special offers turn browsing easier.

The use of e-commerce as a means of gifts sale is thoroughly considered in Akakia’s  online store website. There you have the possibility of creating a Gift List with all the products of the trademark and thus gather a number of choices for your friends to pick from. The Secret Friend List is a funny way of making a present without disclosing the identity of the givers.

A great idea to those unwilling to disappoint is the Gift Card. Available in different amounts, and valid for 30 days, the Gift Card grants practicality in favour of Akakia’s customers.

You also have the choice of purchasing Akakia products and giving the perfect present! Loja Akakia offers gift packaging and card. Making a present has never been so easy! The best of it is that customers, like in a Frequent Flyer program,  may be awarded points that sum up and can be exchanged for products.

The assessment tool as regards habits and trends in e-commerce in Brazil, e-bit, is considered in the site, appraising customers opinion, and making online purchase experience meet the public´s needs.

And so as to be aware of all that we are planning with Akakia, browse the trademark on the Twitter. Next week we will already have a special offer of free PAC for the Mother’s Day in purchases over R$100,00.

Just check! www.lojaakakia.com.br

May 12, 2010   Sem comentarios

Loja Melissa (Melissa Store) Case in the F5

Paulo Pedó Filho, manager of Melissa/Grendene, attended the F5 seminar, held by ABRADI-RS last Tuesday, and jointly with our director, Luciano Desimon, presented the Loja Melissa Case and showed the results achieved in the nine-year e-commerce operation by this client.

From 2003 through 2009, Loja Melissa reached a growth of 823% in its turnover, record amount when taking into account the period in which the store was set up. The challenge of creating an online shoe-store in 2001, with the complexity of the product as regards the alternatives related to size and colour, was overcome. The idea that led to the creation of Loja Melissa, one of the first online shoe-stores in the country, goes far beyond being just a retail store.
The store has become a service provider to the consumer, as a distribution strategy in the regions with no physical stores selling the products of the trademark. Such approach between industry and consumer, fostered by the online store, encourages cooperative experiences among the three chains. In addition to the retail store, Loja Melissa has become a landmark of content to those interested in the trademark.

Inquiries, suggestions, requirements, comments and news on the universe of the trademark are daily checked by the Grafia team. Paulo Pedó remarked a distinguishing feature of Melissa when stating that “consumers do not want a product, they want an experience with the trademark”. In that respect, Loja Melissa is not just a retail store, but a means of communication. To illustrate, the lecturers mentioned that two models of previous season’s collections are back in the catalogue of the trademark, at the request of consumers, as understood by means of the information monitored by the social media team.

Melissa’s partners, renowned designers who take part in the development of the products of every collection, are important content developers. Paulo Pedó commented that consumers become aware of those contents by means of social networks and acts carried out by the trademark. Desimon remarked the strategy involving the so called “three Cs”: Content, Community and Commerce, responsible for the success of Loja Melissa.
As we have already spread, Loja Melissa had a million logins, which shows that the bets on e-commerce have been right. In the case of Melissa , the product helps the achievement of such result for having the kind of public who are Internet users, and therefore the strengthening of Class C, the spread of wifi and the possibility of logging in through mobile phones increasingly foster e-commerce, no matter the field.

May 12, 2010   Sem comentarios

Melissa all out in 2010!

One of our clients that has experienced significant growth at the beginning of 2010 is Melissa.

Having participated in the most eventful fashion weeks in the Brazilian calendar, Melissa dived head first into the social networks and reached its customers with the help of the brand’s fan bloggers (known as “Melissers”) through information and exclusive promotions and a lot of interactivity at Fashion Rio and São Paulo Fashion Week.

The brand’s lounge, which was full of new items and celebrities, was the location for a preview of the new winter collection. What an event!

Grafia, which is also responsible for Melissa’s internet content, counted attendance at these events and covered the brand’s activities close up. The result was surprising: there was growth in all areas: social networks, e-mail marketing and registration to the website.

The number of followers on Twitter increased by 80% during the fashion weeks. At the same time, the use of e-mail marketing generated an average increase of 27% and visits to the Melissa website increased by 23% with respect to the average in visits/day.

And with 30 years of history, Melissa can count on Grafia for another year of many projects and celebrations.

Bring it on 2010!

March 10, 2010   Sem comentarios