Grafia web agency in a nutshell

Categoria — online related

Result of the Cultural Contest Tio João Fans’ Support Cry

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The Cultural Contest Tio João Fans’ Support Cry is over. After 15 days receiving more than 500 phrases remindful of the World Cup, our client selected the best fans support cry by Daiana Silva dos Santos for the games of the Brazilian National Team: “It’s strength, it’s courage, it’s determination. It’s Tio João fans wishing good luck to our National Team!”

The prizes kit with products of the line Tio João and the official jersey of the National Team were a means for paying homage to the fans of the country of football by means of a fun activity with the creative partaking of Internet surfers.

The sending of the marketing e-mail fostered the increase of the number of logins to the blog Tio João and a growth of 15% related to the same period of the previous month. For those still unaware of the blog Tio João, take the chance to know it: there is always something delicious there!

July 13, 2010   Sem comentarios

Virtual Customization: Melissa + Gaetano Pesce

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In the last Fashion Rio edition, a Melissa model called everyone’s attention in the Cais do Porto. Melissa + Gaetano Pesce is the customizable shoe created jointly with the Italian designer and architect.

The new model is already inspiring many Melissa fans who were able to closely see it in the Melissa lounges during the Fashion Weeks. In addition to Fahion Rio, which had a space to show the model in its physical structure, the São Paulo Fashion Week was the stage to disclose this conceptual product amongst the other models in the new collection.

Now get ready for the new virtual product: Melissa + Gaetano Pesce may be customized on the web (the tool was developed by Sala 28.it) and we invite you to visit the site: http://www.melissa.com.br/gaetano

Invent, recreate and play with Melissa + Gaetano Pesce.
There are no limits to creativity.

July 13, 2010   Sem comentarios

Cultural Contest “Tio João Fans’ Support Cry”

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Tio João is already calling Brazilian Fans to enter the pitch in this World Cup. The Cultural Contest “Tio João’s Fans’ Support Cry” aims at knowing what the Brazilians’ support cry is, and is going to award the most creative phrase with a kit of products Tio João and the official jersey of the Brazilian National Team!
Such promotional activity is being carried out through the Tio João’s blog, by means of the comments made by Internet surfers. Answers are being received from May 28th to June 11th, closing date for the delivery of answers. The result will be disclosed on June 15th in our client’s blog.
Take part, support Brazil, and do not forget to tell Tio João what your battle cry is!
The Contest Regulation is available here.

July 13, 2010   Sem comentarios

Akakia Cosmetics’ Cultural Contest

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We have produced for our client Akakia Cosmetics a special hotsite for Girlfriend and Boyfriend´s Day. The separated surfing with contents in movement as the user interacts with the site, makes this project attractive to the trademark users, able to appraise the profusion of details.
The occasion couldn´t be more suitable: the Sweetheart´s Day is for Akakia Cosmetics a special date: its products for men and women are perfect gift ideas!

And it is even better to take part in a Cultural Contest and being awarded an Akakia super kit for free!

Besides the hotsite, we have launched the Cultural Contest “Viva este Momento” (Enjoy this moment), which started on 24th May and ends on 11th June 2010. Two winners will be awarded a prize, the only requirement being the filing of a photograph representing their moment of love. Photographs will be exhibited in the Gallery of the hotsite for people to vote.

First prize consist in a kit of products for men and women, and the publishing of their photograph in August issue of the Akakia Magazine. Second prize consists in two perfumes “Eau de toilette Once”, one for women and one for men, new release by Akakia. Further information in the contest regulations.

The contest is also present in the social nets! On the trademark’s Twitter we have created an exclusive hashtag for the event: # vivaestemomento. Messages containing this hashtag will be automatically redirected to the Twitter section of the hotsite. Therefore, take the opportunity to leave your love message on Twitter, and move your beloved!

Visit the hotsite and get inspired!

June 7, 2010   Sem comentarios

Loja Melissa (Melissa Store) Case in the F5

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Paulo Pedó Filho, manager of Melissa/Grendene, attended the F5 seminar, held by ABRADI-RS last Tuesday, and jointly with our director, Luciano Desimon, presented the Loja Melissa Case and showed the results achieved in the nine-year e-commerce operation by this client.

From 2003 through 2009, Loja Melissa reached a growth of 823% in its turnover, record amount when taking into account the period in which the store was set up. The challenge of creating an online shoe-store in 2001, with the complexity of the product as regards the alternatives related to size and colour, was overcome. The idea that led to the creation of Loja Melissa, one of the first online shoe-stores in the country, goes far beyond being just a retail store.
The store has become a service provider to the consumer, as a distribution strategy in the regions with no physical stores selling the products of the trademark. Such approach between industry and consumer, fostered by the online store, encourages cooperative experiences among the three chains. In addition to the retail store, Loja Melissa has become a landmark of content to those interested in the trademark.

Inquiries, suggestions, requirements, comments and news on the universe of the trademark are daily checked by the Grafia team. Paulo Pedó remarked a distinguishing feature of Melissa when stating that “consumers do not want a product, they want an experience with the trademark”. In that respect, Loja Melissa is not just a retail store, but a means of communication. To illustrate, the lecturers mentioned that two models of previous season’s collections are back in the catalogue of the trademark, at the request of consumers, as understood by means of the information monitored by the social media team.

Melissa’s partners, renowned designers who take part in the development of the products of every collection, are important content developers. Paulo Pedó commented that consumers become aware of those contents by means of social networks and acts carried out by the trademark. Desimon remarked the strategy involving the so called “three Cs”: Content, Community and Commerce, responsible for the success of Loja Melissa.
As we have already spread, Loja Melissa had a million logins, which shows that the bets on e-commerce have been right. In the case of Melissa , the product helps the achievement of such result for having the kind of public who are Internet users, and therefore the strengthening of Class C, the spread of wifi and the possibility of logging in through mobile phones increasingly foster e-commerce, no matter the field.

May 12, 2010   Sem comentarios