Categoria — online related
Result of the Cultural Contest Tio João Fans’ Support Cry
The Cultural Contest Tio João Fans’ Support Cry is over. After 15 days receiving more than 500 phrases remindful of the World Cup, our client selected the best fans support cry by Daiana Silva dos Santos for the games of the Brazilian National Team: “It’s strength, it’s courage, it’s determination. It’s Tio João fans wishing good luck to our National Team!”
The prizes kit with products of the line Tio João and the official jersey of the National Team were a means for paying homage to the fans of the country of football by means of a fun activity with the creative partaking of Internet surfers.
The sending of the marketing e-mail fostered the increase of the number of logins to the blog Tio João and a growth of 15% related to the same period of the previous month. For those still unaware of the blog Tio João, take the chance to know it: there is always something delicious there!
July 13, 2010 Sem comentarios
Virtual Customization: Melissa + Gaetano Pesce
In the last Fashion Rio edition, a Melissa model called everyone’s attention in the Cais do Porto. Melissa + Gaetano Pesce is the customizable shoe created jointly with the Italian designer and architect.
The new model is already inspiring many Melissa fans who were able to closely see it in the Melissa lounges during the Fashion Weeks. In addition to Fahion Rio, which had a space to show the model in its physical structure, the São Paulo Fashion Week was the stage to disclose this conceptual product amongst the other models in the new collection.
Now get ready for the new virtual product: Melissa + Gaetano Pesce may be customized on the web (the tool was developed by Sala 28.it) and we invite you to visit the site: http://www.melissa.com.br/gaetano
Invent, recreate and play with Melissa + Gaetano Pesce.
There are no limits to creativity.
July 13, 2010 Sem comentarios
Cultural Contest “Tio João Fans’ Support Cry”
July 13, 2010 Sem comentarios
Akakia Cosmetics’ Cultural Contest
The contest is also present in the social nets! On the trademark’s Twitter we have created an exclusive hashtag for the event: # vivaestemomento. Messages containing this hashtag will be automatically redirected to the Twitter section of the hotsite. Therefore, take the opportunity to leave your love message on Twitter, and move your beloved!
June 7, 2010 Sem comentarios
Loja Melissa (Melissa Store) Case in the F5
Paulo Pedó Filho, manager of Melissa/Grendene, attended the F5 seminar, held by ABRADI-RS last Tuesday, and jointly with our director, Luciano Desimon, presented the Loja Melissa Case and showed the results achieved in the nine-year e-commerce operation by this client.
Inquiries, suggestions, requirements, comments and news on the universe of the trademark are daily checked by the Grafia team. Paulo Pedó remarked a distinguishing feature of Melissa when stating that “consumers do not want a product, they want an experience with the trademark”. In that respect, Loja Melissa is not just a retail store, but a means of communication. To illustrate, the lecturers mentioned that two models of previous season’s collections are back in the catalogue of the trademark, at the request of consumers, as understood by means of the information monitored by the social media team.
May 12, 2010 Sem comentarios




