The 24th edition of the Webshoppers report has been published. Webshoppers is a material developed by e-bit, twice a year, containing the main information about e-commerce in Brazil.

The 2011/1 edition takes stock of the situation of e-commerce, talks about the workforce in the online retail and also about the most discussed topic nowadays, online safety. In the report, you may also find the expectations for the second semester.

Main remarks:

1.In the first six months of this year BRL 8.4 billion have been spent in consumer goods via the web. The hope is that the number will increase to BRL 18.7 billion by the end of 2011; this would represent a nominal increase of about 26% as regards 2010, when the sector invoiced BRL 14.8 billion. In the first semester of 2010, the turnover was of BRL 6.8 billion, an increase of 24% from one year to the other.

2. 61% of the new consumers of Brazilian e-commerce have a household income of up to BRL 3 thousand. The medium ticket of these consumers was of BRL 320.00.

3. 25 million orders have been placed in six months. The expectation is that, by the end of 2011, a total of 54 million orders will be placed.

4. 4 million consumers purchased for the first time via the e-commerce in the first six months of 2011. For the second semester, the expectation is that approximately 4.7 million people will make their first virtual purchase. In this way, by the end of the year, 32 million people will have placed, at least, one purchase order online until today.

5.It is really difficult to find workforce for the online retail. Among the companies, 63% hired professionals over the last six months, and 79% of these companies believed that the candidates did not have all the necessary skills.

6. The use of internet banking still represents an obstacle among the e-consumers: 26% stated they do not use this service. Within this group, 58% of the users said they do not feel safe with the online bank operations.

To read the full report CLICK HERE.

Credits: E-bit

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Families with a low income are the new consumers of the e-commerce. In the first semester of 2011, the emerging class started to use more the internet for shopping.

In the first semester of 2011, there has been an increase from 44,6% to 46,5%, with a total of five million C-level new consumers.

The majority buy products such as house appliances and electronic devices. The facility of paying by instalments is the main reason for shopping online.

“The diffusion of the internet and the e-commerce attracted a wider consumer profile, who buys high-medium ticket products, such as washing machines and fridges. The emerging consumer is attracted by the facility of instalments, the perception of cheaper prices and the comfort”, says Alexandre Umberti, Marketing Director of e-bit, in an interview to the “Mundo do Marketing”.

Women take the lead

The majority of new consumers are women. The average age is 35-39 years, which is the most important age group for the e-commerce. The positive remarks coming from friends, relatives and social networks influence consumers while shopping online. What differentiates this class of consumers from the others is the shopping frequency.

Source

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The website of the Núcleo Jovem [Youngsters' Group] of the Abril Publishing House carried out a survey to find out how young people are connected and which is their relationship with the social networks. This survey provided important and relevant information for the market:

- On average, young people access to three social networks, which are: Twitter, Facebook and Orkut (in this order of preference).
- Twitter is more used for information gathering, while Facebook for games and applications.
- According to youngsters aged 19-24, Orkut is old-fashioned, but for those aged 15-18 Orkut is still the most used social network.
- Contents of music, games and entertainment are well accepted.
- They usually do not click on banners to buy online.
- The brand’s reputation in social networks is extremely important.
- 85% of them do not stay for more than 1 month without accessing to social networks.
- They are afraid to give out personal information through the internet. There is a widespread fear of being victims of information thefts.
- The audience profile is made up of 48% male and 52% female.
- On average, they stay connected 5 hours per day.
- Promotion is considered the most interesting advertising activity.
Source.

Enter

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Who would have imagined that, following a course on Fashion Dynamics and Trend Detection, Fernanda Jaques (social media in Grafia) and Priscila Vanzin would meet and start writing as partners?

Around a year ago, these young women started writing Trapo, blog created by them with the purpose of dealing with fashion topics from a less commercial and more reflective point of view, by means of deeper connections and analyses.

Now you can find Trapo in blogs associated to the website ModaSpot!

Congratulations, young ladies! You deserve them!

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May has already begun! It is the month for those in pursue of happiness, for those who are thinking about the future. May is the month of the BRIDES!

And to celebrate, Tramontina Design Collection launches the cultural contest “Getting married with Personalité”.

In the hotsite developed by Grafia, the future newlyweds can register and choose the product that must be on their gift list. The participant personalizes the selected product and needs to show it to their friends in the social networks.

The three most accessed links will get the personalized product.

In addition to the contest, you can find in the hotsite several fun tips for your bridal shower and also games for the wedding day.

REGISTER NOW!

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The products of the brand New count on the 25-year expertise in the market of Unicasa Indústria de Móveis S.A., which also holds the brands Dell Anno and Favorita.
Young, bold and modern. That’s New.

With new dynamics and highlighting the main functionalities on a screen, New presents a functional website that is easy to navigate and that clearly transmits the brand’s main concepts.

Through newmoveis.com.br, customers will be able to know more about the projects developed by New, book visitations to one of over 350 stores all over Brazil and find tips on how to best maintain their furniture.

The line of furniture has a solution for every room in a home: kitchens, bedrooms, closets, home theaters, home offices, service areas and bathrooms. The patterns are inspired by the main trends in design.

Access the website and discover the New universe!

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Traditional and practical: That’s the brand Tupperware, which came to Grafia looking for solutions to innovate the way they sell their products.

Throughout their 60 years in the market, the brand that sells home appliances and objects invests in trust and social networking as a sales strategy: by means of the “Tupperware parties”, the products are presented and offered by the Tupperware promoters.

The online store, produced and maintained by Grafia, is very practical for shopping and for the comfort of receiving the products at home.

Among the features of the online store, there are the lists that the consumers can create to register and organize their wishes and share them with their friends. The consumers will also find a blog full of news and culinary tips, in addition to tips on behavior, entertainment, health, fashion and beauty.

Follow the Tupperware online store on Twitter: @lojatupperware

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Dell Anno is one of the most traditional trademarks of customized furniture, a landmark as regards design and refinement.

In permanent search for references in the world of fashion, the trademark is used to making use of top models’ images in its communication campaigns. For its 2011 campaign, top model Carol Trentini will imprint every communication piece of the trademark, both on and offline, replacing also wonderful Alessandra Ambrósio, model of the trademark in 2010. In accordance with this concept of creating trends, since August 2010, Dell Anno has kept a blog produced by Grafia. A modern and stylish means, where different issues, such as architecture, art, design and others that permeate the universe and concept of the trademark are dealt with.
In Dell Anno’s blog, you can also find new products available in the stores. Visit the blog and wait: in 2011 Dell Anno will bring about lots of novelties.

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During the most important fashion week in Latin America, the eyes of Brazil (and the world) were fixed on what was going on in São Paulo Fashion Week.

And so were Grafia’s, which showed up covering everything that was happening in one of the most visited stands at the Biennial Show: Melissa’s lounge, where the new collection, Time Code, was launched.

The coverage of the event was also supported by 3 bloggers, fans of the trademark, who developed content for the special blog of the event, created by Grafia, and which got peaks of up to 30 thousand visitors a day.

Charline, Tamy and Thaina’s look granted a new experience to the trademark, showing the strength of communication through social media and, also of bloggers as opinion makers.

Melissa showed itself updated, using magnified reality in its lots drawer. The lots drawer allowed visitors to the lounge to get the chance of winning an exclusive Melissa of the São Paulo Fashion Week.

And for those who were not able to visit Melissa’s lounge, there was a webcam on during the whole event, broadcasting everything that was going on during the launching of the Time Code collection.

And once again Melissa surprises its audience, not just with its projects, but also with its unusual and irresistible collections.

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Research can help you in the web planning of your company!

Some data were published in the blog E-commerce Articles and may be helpful in the 2011 web planning.
See the result below:

- 94% of the Internet users shop online in Brazil. ComScore
- 48% of the e-consumers are between 25 and 44 years old; 15% between 15 and 19 year old; 17 % (20 to 24 years old); 13% (45 to 54 years old); 6% (55 to 66 years old).

Ibope Media:

- Consumer surfs the Internet 3 times average to research the product before buying it. McKinsey
- 60% of the Internet users approve of companies to use social nets to spread products and services and 70% approve of their use for communicating with clients and consumers.
– 15% of Brazilian people use social nets at work, both for personal and professional use. As regards Twitter, that amount reaches 20%. IDC

To see the complete article, enter: E-commerce Articles

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