To sign the new collection, Grendha counts on the partnership with the Colombian pop singer Shakira. The collection is called “Grendha Shakira Latin Gipsy”.

The singer is considered one of the most important international celebrities of the moment. And she has everything in common with the Gipsy trend, the “moda caliente”, which inspired the collection.

In the website of Grendha you can watch the video of the campaign and the details of this launch in partnership with Shakira.

Prepare yourself to get to know the collection that charmed the most well-known and admired bare feet of the world.

Watch!

Tweet

The Telasul group that includes several companies such as Telasul PDV and Telasul Aço, has now another website run and created by Grafia, the Telasul Madeira division.

In the website of Telasul Madeira you can get to know the entire line of customised furniture that is produced tailored to you, as well as the line of modular furniture.

You can also check out all the textures that Telasul offers its clients. By using the “Where to find” section of the website you will find your nearest shop or sales representative.

Inspired by the idea of comfort and calmness, Telasul Madeira wishes to transform your house into a place where you can recover your energy as well as stay and laugh with friends in a pleasant atmosphere.

Access the website: www.telasulmadeira.com.br

Tweet

By the initiative of Prosumers Consultoria together with the website Reclame Aqui the conferences aim at creating a new relationship between the companies and their consumers.

After the creation of different means and tools, new consumers are becoming more and more demanding and, often, companies do not perceive this as a great opportunity to optimise the service. The conferences’ aim is to show the companies how advantageous the “criticism” by consumers can be.

The event takes place on August 24 in Porto Alegre, in the “Teatro do Grêmio Náutico União – Sede Alto Petrópolis” (Rua João Obino, 300).

To view the full programme and get more information, access the website: http://www.prosumers.com.br/circuito/

Tweet

Ivete Sangalo, who plays concerts all over the world, will now perform a concert for one more collection in partnership with Grendha: Grendha Ivete Sangalo gipsy star.

The collection includes elements of the gipsy culture together with a style that will fascinate women, the gipsy trend.

The website of the brand, developed by Grafia, is updated with the new collection. In it, it is still possible to watch the commercial of the brand with Ivete.

Enter: www.grendha.com.br

Tweet

The long awaited Power of Love collection is already available for sale in Melissa Store.

After being launched at the SPFW (São Paulo Fashion Week), the models of the new collection started to arrive in Melissa Store.

To satisfy the consumers’ desire, Melissa Store created a Pre-Sale for everybody being sure to have their pair of shoes and announced a new promotion. The purchases by using bank payment slip will win free shipping through Postal Service!

Upon the pressing request of social networks, the classic dream collection Sweet Lips comes back to the collection with the label Back to Melissa. Other two Melissas signed by the designers Irmãos Campana are available in the Pre-Sale.

Have a look at the three Power of Love models in Melissa Store.

Follow the news of Melissa Store.
Twitter: @Lojamelissa
Facebook: www.facebook.com/lojamelissa
Blog: www.lojamelissa.com.br/blog

Tweet

What about being an artist for a day?

Coza has been encouraging the use of the Viena mug, to replace the disposable glasses and avoid wastage!

Do you have a Coza Viena mug? You just have to send a picture of your personalised mug! And if you don’t have a Viena mug, you can use the sample available in the microsite of the contest.

The mugs chosen by a Committee of judges will be available in the microsite for popular voting.

The winner can choose between offering an institution, or the firm the winner works with, 240 Viena mugs and will also win a shopping voucher of R$ 300.000 to spend in the Coza Online Store.

Participate and help avoiding wastage!

Tweet

“Much of what we can do with design depends on the context in which we ask our questions. A definition of an innovator is that of someone who is able to ask the question nobody else before has thought of asking”. Tim Brown

During Fashion Rio – which took place from Abril, 30 to May, 4 – the social media team of Grafia was in the Pier Mauá to cover the event for Melissa. During this event, our colleagues Carol and Bruna visited the Rio Design Exhibition which presented simple but remarkable elements of the daily life of this wonderful city.

The works of art were linked to fashion and as the creative Director of Fashion Rio has stated “Fashion too brings together culture and design”, and in such a way Fashion Rio 2011/2 counted with 3 exhibitions linked to design, fashion and culture, always referring to the tropical universe (theme of this edition of Rio Fashion Week).

Several works have called the attention such as the skate with a leaf form, the backpack with a skate form, the armchair with horns, the recycled bracelet, the wall clocks, all of them created by designers from Rio de Janeiro.

The exhibitions referred to the Brazilian lifestyle and to our “Tropical Universe”, since the 18th century up to present days.

Leaves transform into a skate. By Fibra Design

Sunset in a yellow armchair. By Fernando Jaeger

Stylized clocks.

Decoration elements. By Latoog

Have a look at the comments on Expo Design by our colleagues:

“It’s amazing to watch an exhibition like this. Brazil is a source of inspiration for many foreign artists, but there’s nothing better than looking at Brazilian artists translating our lifestyle into art”. Caroline Kubbe

“The exhibition offers a different perspective on an event destined for fashion. I think it is important for design being part of a fashion week that presents Brazilian creations. Brazilian design has been appreciated always more in Brazil and abroad. After visiting the entire exhibition, my highlights were the ring for the jigsaw puzzle and the skate backpack by Osklen”. Bruna Holderbaum

Tweet

Always inside the Brazilian fashion circuit, Melissa was once again present at the Rio Fashion Week.

Together with this label, Grafia too was there, covering the event via Twitter and Facebook and reporting something of what was happening in the Rio Fashion Week.
One of the highlights of the event was the presence of the newest partner of Melissa, the British stylist Gareth Pugh. The stylist visited the lounge of the label (inspired from his work) on the last day May 31, together with some invited bloggers.

Gareth Pugh is one of the most important names of current English fashion, and Melissa, being aware of his potential, introduced two of his creations in the Spring/Winter 2011/2012 collection. One of these creations is Ultragirl, with the exclusive pattern of the stylist, while the other is inspired from the first parade Gareth did in Paris. The geometrical forms, which characterise Gareth’s work, find their place in the new collection, disclosing the identity of its creator.

In the microsite developed by Grafia, you can find the story and the models that will be signed by Gareth.
Shortly, the result of this partnership will be available in the Melissa Gallery, virtual and physical stores.

Tweet

Who would have imagined that, following a course on Fashion Dynamics and Trend Detection, Fernanda Jaques (social media in Grafia) and Priscila Vanzin would meet and start writing as partners?

Around a year ago, these young women started writing Trapo, blog created by them with the purpose of dealing with fashion topics from a less commercial and more reflective point of view, by means of deeper connections and analyses.

Now you can find Trapo in blogs associated to the website ModaSpot!

Congratulations, young ladies! You deserve them!

Tweet

An expert in outlet solutions, Telasul PDV launches its blog. We have developed a blog to become a landmark in PDV. To inspire and show how important an outstanding outlet can be.
In the blog You will be able to find several curiosities regarding the outlet, inspiration, works, trends, events, and places to know, among others.

In addition to the blog, a fan page of the trademark is also being launched.

Visit the Blog and the Fan page of Telasul PDV

Tweet