The Cultural Contest Tio João Fans’ Support Cry is over. After 15 days receiving more than 500 phrases remindful of the World Cup, our client selected the best fans support cry by Daiana Silva dos Santos for the games of the Brazilian National Team: “It’s strength, it’s courage, it’s determination. It’s Tio João fans wishing good luck to our National Team!”

The prizes kit with products of the line Tio João and the official jersey of the National Team were a means for paying homage to the fans of the country of football by means of a fun activity with the creative partaking of Internet surfers.

The sending of the marketing e-mail fostered the increase of the number of logins to the blog Tio João and a growth of 15% related to the same period of the previous month. For those still unaware of the blog Tio João, take the chance to know it: there is always something delicious there!

The Fashion Weeks of the national calendar are over. Fashion Rio and São Paulo Fashion Week have amounted to almost 15 days of fashionable trends followed by thousands of people.

Grafia, in charge of the digital work of Melissa, has been closely following the work of the trademark in both cities during those days. The lounges, visited and contended by Melissa fans from all over the world were a must for those visiting the Biennale in São Paulo, or Píer Mauá in Rio de Janeiro.

The models of the new Collection Melissa Amazonista were the star of the trademark and we covered such launching for the summer 2011 in the blog and the twitter of the trademark.

The model Melissa + Gaetano Pesce, launched during Fashion Rio between May 27th and June 1st, was one of the greatest inspiratons. Cais do Porto had a space in the style of the customizable sandal, and was successful among the people there.
In São Paulo, Grafia jointly with Melissa carried out an event prior to the Fashion Week in Melissa Gallery in which it presented the models of the Amazonista Collection to the fans of the trademark. In such opportunity, Grafia displayed its work with the digital media, and the relation of the trademark with bloggers, clients and Internet surfers in general.
Great success!

On the following day, on the beginning of the São Paulo Fashion Week, we presented the latest by the trademark, and, most of all, we had a more personal contact with those who we have already known for years. After all, Grafia and Melissa have been together for over 10 years.

The Melissa lounge is always one of the busiest spaces at the Biennale, and guests have been widely pampered. The models of the Amazonista Collection, the summer collection by the trademark, were the star.

You can see the pictures and what was presented at those events in the blog and the twitter of Melissa. Interviews, new collection, and lots of fresh news directly from the capitals of Brazilian fashion were recorded by Grafia. Once again, a partner of success.

Coza at Home: my place, yours, ours … That’s the new Cultural Contest that we have developed for our client specialist in design plastic products. During the Sweethearts’ month, Coza will accept pictures of couples in rooms of their homes enhanced by the products by the trademark.

Grafia’s idea, the Cultural Contest “Tio João, Páscoa e Você” of the Josapar company, offered a delicious Easter to consumers all over Brazil.

Contestants sent recipes including Tio João ingredients, the best 10 of which, chosen by public voting, were highlighted in Josapar’s hotsite and were awarded the exclusive recipe book “Arroz é Saúde” (Rice and Health). The great winner, Sonia Regina Raddatz, from Blumenau – Santa Catarina – was also awarded a special kit with 15 products Tio João , due to the success of her recipe “Arroz Diferente” (Different Rice).

Such event took place between 22nd March and 9th April, and the agency’s monitoring evidenced that the number of logins to the website had increased by 65%. More than 70 recipes were sent from different regions of the country, and votes amounted to 1122. Thanks to the contest, we also recorded 67% more visits to the site and a growth of 14% in the time spent logged in to the website. They were a few days of many delicious dishes!

You can still visit the hotsite displaying the 10 favourite recipes. Hurry up that you are in time to learn new recipes!

We have created Dell Anno’s new website. With the new face of the trademark, Alessandra Ambrósio, the website has acquired a style matching the image of the trademark.

Developed in flash, a minimalist trend can be observed in the clean style of the layout and in the format of the content display. Among the options in the menu, a new category which displays the accessories necessary to make up Dell Anno’s projects has been added.

Beside the “Accessories” option, the different lines products patterns can be viewed in full detail. The materials colour and pattern varieties enhance the site and enable customers to see every detail of the products.

Releases and clippings are updated with full material on the presence of the trademark in the media. To those eager to receive Dell Anno’s latest news, a register is offered in the newsletter.

Grafia is also preparing, in order to make part of that project, Dell Anno’s own blog. That new means of communication will be soon released.