Grendha has just made public its new collection, named “Love Collection”. The presence of the actress, Juliana Paes, highlighted the beauty of the collection’s five new models.

Besides viewing the models in all their glorious detail by using the zoom available on the website, users can also invite other consumers to check out the brand’s shoes, thereby generating direct communication with its target audience. On the website it is also possible to view the video for the new launch and the opening of the 2010 Salvador Carnival in which the star Ivete Sangalo took part.

The previous collections, some of them graced by the presence of artists well-known to Brazilians, are still available on the website and all the brand’s models are given special attention, thereby constituting a shop window for consumers to find out about the models before finding them in actual stores.

Visit http://www.grendha.com.br

Josapar, the biggest rice processor in Latin America, is tantalising its customers by way of the Cultural Competition, “Tio João, Easter and You!” and obviously Grafia is behind this project.

Until the next 9^th of April, the Cultural Competition is accepting tasty recipes for submission to popular vote. The overall winner will receive a kit of Tio João products and an exclusive recipe book.

The publicising of the competition by way of e-mail marketing is at full steam at the agency. The results are already becoming apparent: just two days after launching the on-line competition, we achieved an increase of 50% in visits to Josapar’s website.

The recipes are being made available until the closing of the competition on Josapar’s website. Our mouths are watering!

Have a look at the recipes that are already on the website and take part too!

Website: http://www.josapar.com.br/pascoa

The number of visits to the Loja Melissa website in the last 30 days is an achievement that is worth recording and sharing. 1 million visits*! We reached this milestone by way of a targeted effort towards Melissa’s customers, by ways of innovative launches and offers.

Melissa’s official Store at this moment is receiving a new collection of the brand known as Et Circenses and it has not only caught the attention of regular “Melissa fans”, but also gained approval for its new models. Besides what’s new, special offers and pre-sale models have made the website attractive with many exclusive highlights for its customers.

The use of e-mail marketing and a presence on social networks by way of Loja Melissa’s Twitter page has made the publicising of such information more speedy and effective. The clients at the Store directly receive news and promotions, with the effect that visits to the website are frequent and consistent.

Another highlight of Melissa’s Official Store is its own blog, which is a source of information directed towards its target audience. Full of information, the blog is another one of Grafia’s projects that has greatly boosted traffic to Loja Melissa!

*Google Analytics, 17^th February until 19^th March, 2010.

One of the most awaited launches for our client, Tramontina Design Collection, has been the Personalité Line. Presented at the Gift Fair in São Paulo at the beginning of March, the products in the line can be customised in accordance with the customer’s taste using the following crystals: CRYSTALLIZED™ – Swarovski Elements. These items are highly luxurious due to the wrought stainless steel with exclusive crystal detailing, which come in numerous distinct combinations.

This on-line tool, already available on the Tramontina Design Collection’s website, allows customers to experiment with the customised items before buying them. This technology was developed by Grafia and was first presented at the Ambiente Fair in Frankfurt in the month of February. With incredible quality and realism, this new release portrays the characteristics of the Personalité Line: the best design and technology, resulting in top-notch items and exclusive products. Try it!

Loja Coza, Coza’s official virtual store, in 2009 recorded a growth of 86% and is preparing itself for 2010 with many new things. Besides the increase in traffic to the site and registrations to the e-mail list, that fact that the number of orders made was greater than expected was an historic event for the client.

In order to celebrate and for Loja Coza to better serve its customers, Grafia is planning a general overhaul of the brand’s website. Together with a new layout, there will be new content, promotions and other secrets that will be available very soon!

During the year of 2009, Loja Melissa gained the loyalty of clients by way of promotions on social networks and numerous offers on the website that generated a buzz amongst the brand’s fans. Loja Melissa’s website, supported by the constant update of content from its blog, always keeps its customers closely informed. Using these sources, they find necessary information before and after making purchases, thereby establishing a close relationship with the brand.

In a survey carried out by E-Bit regarding the purchases made on the Melissa store’s official website during the last few months, it was found that 95% of purchases are made by women. This makes a lot of sense, since they are the final users of the shoes. It was interesting to find out that the majority of the customers that purchase at Loja Melissa are between 18 and 34 years old, with a educational level varying between undergraduate student and graduate and who cite the ease of purchasing on the website as one of the most important factors in causing them to use the internet site. Besides ease of use, Melissa customers also note the privacy policy and information on products as highly positive factors. This approval by customers placed Melissa amongst the 10 best gold stores for the E-Bit Prize in 2009.

With so many favourable aspects, at Grafia we predicted significant growth for this client, since Loja Melissa was completely redone in 2009. The move to a new store is worth highlighting since it was carried out live on the brand’s Twitter and blog, keeping all its customers up-to-date regarding what was being achieved by us. In the end, the growth of 120% by Loja Melissa in relation to the previous year was impressive as it exceeded our expectations, since the average recorded for domestic e-commerce was 30%. And in 2010, we want to surprise ourselves even more!

The new website for the Akakia cosmetic brand created by Grafia is already up and running!

The website acquired feminine and modern features and the interface was much improved with greater content and information made available to consumers.

The project had the aim of revamping the digital presence of the brand by way of three pillars: institutional information, added content and increases in sales. The latter element will be driven by the brand’s E-commerce website which will be launched soon and will also involve the management and cooperation of Grafia.

The new institutional website offers segmented content, information, services, digital interactivity, a digital interface and exclusive promotions for the internet.

The Akakia website was created on the basis of a philosophy of organisation and usability, so as to maintain visual consistency, provide comfort to users in related environments and make surfing easier.

As well as the digital magazines, which users can access in full, the brand has launched its own blog, bringing it closer to its target customers and providing for constant interaction.

The cosmetics industry, one of the sectors with the biggest growth, even in a crisis, is currently experiencing good times and Akakia also provides information regarding its franchise network on its website.

Visit and check out this new project run by Grafia!

In 2009, Melissa completed 30 years and a huge celebration was planned and organised in order to commemorate this date in great style.

An exhibition called “Me Melissa”, under the direction of Érika Palomino, was held between the 28^th of October and the 15^th of November, 2009, in which Solar Real, in the Santa Teresa neighbourhood in Rio de Janeiro, served as the perfect location for setting the Melissa’s future course.

The Grafia team did not miss out on the preview of this celebration on the 27^th of October in the form of an exclusive party for guests. Obviously, we covered the event by relaying all its details to the followers of @sigamelissa with the special help of the brand’s fan bloggers.

Paulo Pedó Filho (Melissa Director), Luciano Desimon and Cristiano Rosa (Grafia Directors) celebrating Melissa’s 30 years.

Even those who weren’t there were able to see a photo preview, in real time, of what was awaiting everyone in the Santa Tereza neighbourhood. Certainly the most special events for 2009!

The results were great: before publicising the coverage of the party and the award ceremony for Melissas during the event, we had 6624 followers and after two days this grew by 7.6% to 7126 followers.

In September 2009, Grafia won as a client the group, “Única Indústria de Móveis S/A“, which incorporates the brands of Dell Anno, Favorita and New.

For Dell Anno, we ran an e-mail marketing campaign called “Did you know?”. The project was based on a list comprised of 33 exclusive tips for retailers.  This project with this specific content ended in December 2009 and was very successful!

As well as the e-mail marketing Campaign, we produced banners and wallpaper for Dell Anno and Favorita. The latter even obtained a hot site which served to support the off-line campaign called “Full Desire”. Grafia also carried out the first phase for Favorita’s website, by presenting the product catalogue by way of a flip book, which enables the user to see a demonstration of the printed material.

And this is only a preview of what is to come!

For 2010, we are developing specific projects with the aim of improving the performance of these brands in the market and involving the creation of strategies for expanding and improving their digital presence.

“Bloggers in the Kitchen” was one of the projects that we ran for our client, Tramontina Design Collection between the months of October and November in 2009.

By getting their hands dirty, literally, three bloggers demonstrated exclusive recipes through “tutorial videos” using products from the Tramontina Design Collection.

The videos, which were voted on, benefited from the creativity, expertise and humour of Daniele Oliveira, from the Mischievous Kitchen blog; Fabrício Gouvela, from the Chef Blog and Tatiana Damberg, from the Mixirica blog.

With a sophisticated product line at its disposal, the three cooks got caught up in the spirit of the Tramontina Design Collection: fantastic recipes together with great results!

This relationship with the bloggers caused an increase by 280% of visits to the Tramontina Design Collection website and created a huge buzz on social networks, such as Twitter. The contestants for the prize, based in Victoria, initiated “campaigns” to win votes for their video, which made the contest even more exciting and fun.

The final winner was Fabrício Gouvêia.

Have a look at the three participants’ videos and take the opportunity to use the delicious recipes.

Fabrício Gouveia, from the Chef blog;

Daniele Oliveira, from the Mischievous Kitchen blog;

Tatiana Damberg, from the Mixirica blog.