Electric store: California is here!
Action Sports lovers already know the glasses and accessories by the trademark Electric. Internationally known, Electric now opens its Online Store, developed by Grafia.
With a clean design, the Online Store highlights the products. Surfing the site, you can visualize all the glasses models, either in alphabetical order or in price order.
Moreover, you have the chance to enjoy your favorite ones by means of the resource “I’ve liked the model”, and even recommend it to friends. Comments are also allowed, for users to record their opinions and suggestions.
And the “Bazaar” session will always provide the best offers, a must for those enjoying the functionality of e-commerce and the advantages of special discounts.
Selling all over the country, the Online Store opens today. The quality, design and comfort of the Electric glasses now get to your house. And the best of this launching is the free delivery.
Hurry up and take the chance to see the models. Impossible to resist!
July 13, 2010 no comments
Result of the Cultural Contest Tio João Fans’ Support Cry
The Cultural Contest Tio João Fans’ Support Cry is over. After 15 days receiving more than 500 phrases remindful of the World Cup, our client selected the best fans support cry by Daiana Silva dos Santos for the games of the Brazilian National Team: “It’s strength, it’s courage, it’s determination. It’s Tio João fans wishing good luck to our National Team!”
The prizes kit with products of the line Tio João and the official jersey of the National Team were a means for paying homage to the fans of the country of football by means of a fun activity with the creative partaking of Internet surfers.
The sending of the marketing e-mail fostered the increase of the number of logins to the blog Tio João and a growth of 15% related to the same period of the previous month. For those still unaware of the blog Tio João, take the chance to know it: there is always something delicious there!
July 13, 2010 no comments
For men, M:ZERO
July 13, 2010 no comments
Melissa and Grafia in the Fashion Weeks

The Fashion Weeks of the national calendar are over. Fashion Rio and São Paulo Fashion Week have amounted to almost 15 days of fashionable trends followed by thousands of people.
Grafia, in charge of the digital work of Melissa, has been closely following the work of the trademark in both cities during those days. The lounges, visited and contended by Melissa fans from all over the world were a must for those visiting the Biennale in São Paulo, or Píer Mauá in Rio de Janeiro.
The models of the new Collection Melissa Amazonista were the star of the trademark and we covered such launching for the summer 2011 in the blog and the twitter of the trademark.
The model Melissa + Gaetano Pesce, launched during Fashion Rio between May 27th and June 1st, was one of the greatest inspiratons. Cais do Porto had a space in the style of the customizable sandal, and was successful among the people there.
In São Paulo, Grafia jointly with Melissa carried out an event prior to the Fashion Week in Melissa Gallery in which it presented the models of the Amazonista Collection to the fans of the trademark. In such opportunity, Grafia displayed its work with the digital media, and the relation of the trademark with bloggers, clients and Internet surfers in general.
Great success!
On the following day, on the beginning of the São Paulo Fashion Week, we presented the latest by the trademark, and, most of all, we had a more personal contact with those who we have already known for years. After all, Grafia and Melissa have been together for over 10 years.
The Melissa lounge is always one of the busiest spaces at the Biennale, and guests have been widely pampered. The models of the Amazonista Collection, the summer collection by the trademark, were the star.
You can see the pictures and what was presented at those events in the blog and the twitter of Melissa. Interviews, new collection, and lots of fresh news directly from the capitals of Brazilian fashion were recorded by Grafia. Once again, a partner of success.
July 13, 2010 no comments
Coza at Home: Cultural Contest for those in love
Coza at Home: my place, yours, ours … That’s the new Cultural Contest that we have developed for our client specialist in design plastic products. During the Sweethearts’ month, Coza will accept pictures of couples in rooms of their homes enhanced by the products by the trademark.
July 13, 2010 no comments
Virtual Customization: Melissa + Gaetano Pesce
In the last Fashion Rio edition, a Melissa model called everyone’s attention in the Cais do Porto. Melissa + Gaetano Pesce is the customizable shoe created jointly with the Italian designer and architect.
The new model is already inspiring many Melissa fans who were able to closely see it in the Melissa lounges during the Fashion Weeks. In addition to Fahion Rio, which had a space to show the model in its physical structure, the São Paulo Fashion Week was the stage to disclose this conceptual product amongst the other models in the new collection.
Now get ready for the new virtual product: Melissa + Gaetano Pesce may be customized on the web (the tool was developed by Sala 28.it) and we invite you to visit the site: http://www.melissa.com.br/gaetano
Invent, recreate and play with Melissa + Gaetano Pesce.
There are no limits to creativity.
July 13, 2010 no comments
Cultural Contest “Tio João Fans’ Support Cry”
July 13, 2010 no comments
Akakia Cosmetics’ Cultural Contest
The contest is also present in the social nets! On the trademark’s Twitter we have created an exclusive hashtag for the event: # vivaestemomento. Messages containing this hashtag will be automatically redirected to the Twitter section of the hotsite. Therefore, take the opportunity to leave your love message on Twitter, and move your beloved!
June 7, 2010 no comments
Cultural Contest and Et Circense (Circus): 37 pairs of Melissa for you!
June 7, 2010 no comments
Stanley’s online store succeeds from the very beginning!
June 7, 2010 no comments









