Grafia web agency in a nutshell

To sign the new collection, Grendha counts on the partnership with the Colombian pop singer Shakira. The collection is called “Grendha Shakira Latin Gipsy”.

The singer is considered one of the most important international celebrities of the moment. And she has everything in common with the Gipsy trend, the “moda caliente”, which inspired the collection.

In the website of Grendha you can watch the video of the campaign and the details of this launch in partnership with Shakira.

Prepare yourself to get to know the collection that charmed the most well-known and admired bare feet of the world.

Watch!

The Telasul group that includes several companies such as Telasul PDV and Telasul Aço, has now another website run and created by Grafia, the Telasul Madeira division.

In the website of Telasul Madeira you can get to know the entire line of customised furniture that is produced tailored to you, as well as the line of modular furniture.

You can also check out all the textures that Telasul offers its clients. By using the “Where to find” section of the website you will find your nearest shop or sales representative.

Inspired by the idea of comfort and calmness, Telasul Madeira wishes to transform your house into a place where you can recover your energy as well as stay and laugh with friends in a pleasant atmosphere.

Access the website: www.telasulmadeira.com.br

By the initiative of Prosumers Consultoria together with the website Reclame Aqui the conferences aim at creating a new relationship between the companies and their consumers.

After the creation of different means and tools, new consumers are becoming more and more demanding and, often, companies do not perceive this as a great opportunity to optimise the service. The conferences’ aim is to show the companies how advantageous the “criticism” by consumers can be.

The event takes place on August 24 in Porto Alegre, in the “Teatro do Grêmio Náutico União – Sede Alto Petrópolis” (Rua João Obino, 300).

To view the full programme and get more information, access the website: http://www.prosumers.com.br/circuito/

Do have experience with social networks? Are you always updated with the news of the web? Do you have good writing and oral fluency skills? Is planning one of the things you do better?

If all the answers were YES, we want you in our team!

We are looking for an experienced professional, who excels at social networks as nobody else can do.

If you had a look at our client list here on the side and you already have many ideas in mind, send your CV and your salary demand to curriculos@grafia.com.br and wait for our contact.

It would be nice if you could also tell us the web action that lately caught your attention the most.

The 24th edition of the Webshoppers report has been published. Webshoppers is a material developed by e-bit, twice a year, containing the main information about e-commerce in Brazil.

The 2011/1 edition takes stock of the situation of e-commerce, talks about the workforce in the online retail and also about the most discussed topic nowadays, online safety. In the report, you may also find the expectations for the second semester.

Main remarks:

1.In the first six months of this year BRL 8.4 billion have been spent in consumer goods via the web. The hope is that the number will increase to BRL 18.7 billion by the end of 2011; this would represent a nominal increase of about 26% as regards 2010, when the sector invoiced BRL 14.8 billion. In the first semester of 2010, the turnover was of BRL 6.8 billion, an increase of 24% from one year to the other.

2. 61% of the new consumers of Brazilian e-commerce have a household income of up to BRL 3 thousand. The medium ticket of these consumers was of BRL 320.00.

3. 25 million orders have been placed in six months. The expectation is that, by the end of 2011, a total of 54 million orders will be placed.

4. 4 million consumers purchased for the first time via the e-commerce in the first six months of 2011. For the second semester, the expectation is that approximately 4.7 million people will make their first virtual purchase. In this way, by the end of the year, 32 million people will have placed, at least, one purchase order online until today.

5.It is really difficult to find workforce for the online retail. Among the companies, 63% hired professionals over the last six months, and 79% of these companies believed that the candidates did not have all the necessary skills.

6. The use of internet banking still represents an obstacle among the e-consumers: 26% stated they do not use this service. Within this group, 58% of the users said they do not feel safe with the online bank operations.

To read the full report CLICK HERE.

Credits: E-bit

Families with a low income are the new consumers of the e-commerce. In the first semester of 2011, the emerging class started to use more the internet for shopping.

In the first semester of 2011, there has been an increase from 44,6% to 46,5%, with a total of five million C-level new consumers.

The majority buy products such as house appliances and electronic devices. The facility of paying by instalments is the main reason for shopping online.

“The diffusion of the internet and the e-commerce attracted a wider consumer profile, who buys high-medium ticket products, such as washing machines and fridges. The emerging consumer is attracted by the facility of instalments, the perception of cheaper prices and the comfort”, says Alexandre Umberti, Marketing Director of e-bit, in an interview to the “Mundo do Marketing”.

Women take the lead

The majority of new consumers are women. The average age is 35-39 years, which is the most important age group for the e-commerce. The positive remarks coming from friends, relatives and social networks influence consumers while shopping online. What differentiates this class of consumers from the others is the shopping frequency.

Source

The new partnership of DellAnno is set up with the stylist Reinaldo Lourenço, who created two patterns for the brand, the Duo Chamalote line.

The website developed by Grafia will broadcast the parade live online, which will take place next Thuesday during the launch event.

According to the stylist, fashion and architecture have always gone together, and one is influenced by the other.

And to strengthen even more this link between fashion and architecture, the model Carlo Trentini stars in DellAnno advertising campaign.

In the website you can watch the video of the partnership, where the stylist makes comments on his inspiration and talks more in detail about the new collection.

The website of the Núcleo Jovem [Youngsters' Group] of the Abril Publishing House carried out a survey to find out how young people are connected and which is their relationship with the social networks. This survey provided important and relevant information for the market:

- On average, young people access to three social networks, which are: Twitter, Facebook and Orkut (in this order of preference).
- Twitter is more used for information gathering, while Facebook for games and applications.
- According to youngsters aged 19-24, Orkut is old-fashioned, but for those aged 15-18 Orkut is still the most used social network.
- Contents of music, games and entertainment are well accepted.
- They usually do not click on banners to buy online.
- The brand’s reputation in social networks is extremely important.
- 85% of them do not stay for more than 1 month without accessing to social networks.
- They are afraid to give out personal information through the internet. There is a widespread fear of being victims of information thefts.
- The audience profile is made up of 48% male and 52% female.
- On average, they stay connected 5 hours per day.
- Promotion is considered the most interesting advertising activity.
Source.

Enter

Ivete Sangalo, who plays concerts all over the world, will now perform a concert for one more collection in partnership with Grendha: Grendha Ivete Sangalo gipsy star.

The collection includes elements of the gipsy culture together with a style that will fascinate women, the gipsy trend.

The website of the brand, developed by Grafia, is updated with the new collection. In it, it is still possible to watch the commercial of the brand with Ivete.

Enter: www.grendha.com.br

With the increase of online shopping, some brands are becoming increasingly popular, such as Melissa, which appears in Vogue Footwear as a pioneer in selling its products online.

Melissa’s Manager, Paulo Pedó, talks about the partnership with Grafia for the management of the Online Store. Read the passage:

“Pioneer in selling its products through the internet, Melissa’s online store started to work in 2001 and since then has been achieving great results”. Paulo Pedó, the Manager of the brand, says that the performance represents up to 5% of total sales. “After the repositioning of the brand at the end of the ’90s, Melissa saw a decline in sales. Many cities closed their shops, and this gave a boost to the online shopping”, he says and adds that the operation has been carried out in partnership with the Grafia company from Rio Grande do Sul. The plastic shoes that are famous all over the world have blogs and social networks as their best allies, kept by Melissa’s target audience, youngsters aged between 14 and 25″.

Vogue Footwear July 2011