Grafia web agency in a nutshell http://www.grafia.blog.br um pouco mais sobre a agência de internet GRAFIA Thu, 02 Sep 2010 14:28:44 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Electric store: California is here! http://www.grafia.blog.br/2010-07-13/electric-store-california-is-here/en/ http://www.grafia.blog.br/2010-07-13/electric-store-california-is-here/en/#comments Tue, 13 Jul 2010 20:40:15 +0000 admin http://www.grafia.blog.br/?p=1685 Action Sports lovers already know the glasses and accessories by the trademark Electric. Internationally known, Electric now opens its Online Store, developed by Grafia.

With a clean design, the Online Store highlights the products. Surfing the site, you can visualize all the glasses models, either in alphabetical order or in price order.

Moreover, you have the chance to enjoy your favorite ones by means of the resource “I’ve liked the model”, and even recommend it to friends. Comments are also allowed, for users to record their opinions and suggestions.

And the “Bazaar” session will always provide the best offers, a must for those enjoying the functionality of e-commerce and the advantages of special discounts.

Selling all over the country, the Online Store opens today. The quality, design and comfort of the Electric glasses now get to your house. And the best of this launching is the free delivery.

Hurry up and take the chance to see the models. Impossible to resist!

]]> http://www.grafia.blog.br/2010-07-13/electric-store-california-is-here/en/feed/en/ 0 Result of the Cultural Contest Tio João Fans’ Support Cry http://www.grafia.blog.br/2010-07-13/result-of-the-cultural-contest-tio-joao-fans%e2%80%99-support-cry/en/ http://www.grafia.blog.br/2010-07-13/result-of-the-cultural-contest-tio-joao-fans%e2%80%99-support-cry/en/#comments Tue, 13 Jul 2010 20:36:16 +0000 admin http://www.grafia.blog.br/?p=1682

The Cultural Contest Tio João Fans’ Support Cry is over. After 15 days receiving more than 500 phrases remindful of the World Cup, our client selected the best fans support cry by Daiana Silva dos Santos for the games of the Brazilian National Team: “It’s strength, it’s courage, it’s determination. It’s Tio João fans wishing good luck to our National Team!”

The prizes kit with products of the line Tio João and the official jersey of the National Team were a means for paying homage to the fans of the country of football by means of a fun activity with the creative partaking of Internet surfers.

The sending of the marketing e-mail fostered the increase of the number of logins to the blog Tio João and a growth of 15% related to the same period of the previous month. For those still unaware of the blog Tio João, take the chance to know it: there is always something delicious there!

]]> http://www.grafia.blog.br/2010-07-13/result-of-the-cultural-contest-tio-joao-fans%e2%80%99-support-cry/en/feed/en/ 0 For men, M:ZERO http://www.grafia.blog.br/2010-07-13/for-men-mzero/en/ http://www.grafia.blog.br/2010-07-13/for-men-mzero/en/#comments Tue, 13 Jul 2010 20:30:07 +0000 admin http://www.grafia.blog.br/?p=1676

The new shoes for men by Grendene got an exclusive hotsite. The new trademark called M Zero, has two exclusive models for men. The conception of the product direclty influenced this project, which has an initial presentation based on the concept of the shoe: clean and modern.

Outstanding M Zero I and M Zero II, the hotsite shows both of them in detail and offers signing up for newsletter. And we can already advance the latest news: an online store M Zero will be launched. We will soon announce such arrival!
]]> http://www.grafia.blog.br/2010-07-13/for-men-mzero/en/feed/en/ 0 Melissa and Grafia in the Fashion Weeks http://www.grafia.blog.br/2010-07-13/melissa-and-grafia-in-the-fashion-weeks/en/ http://www.grafia.blog.br/2010-07-13/melissa-and-grafia-in-the-fashion-weeks/en/#comments Tue, 13 Jul 2010 20:18:40 +0000 admin http://www.grafia.blog.br/?p=1668

The Fashion Weeks of the national calendar are over. Fashion Rio and São Paulo Fashion Week have amounted to almost 15 days of fashionable trends followed by thousands of people.

Grafia, in charge of the digital work of Melissa, has been closely following the work of the trademark in both cities during those days. The lounges, visited and contended by Melissa fans from all over the world were a must for those visiting the Biennale in São Paulo, or Píer Mauá in Rio de Janeiro.

The models of the new Collection Melissa Amazonista were the star of the trademark and we covered such launching for the summer 2011 in the blog and the twitter of the trademark.

The model Melissa + Gaetano Pesce, launched during Fashion Rio between May 27th and June 1st, was one of the greatest inspiratons. Cais do Porto had a space in the style of the customizable sandal, and was successful among the people there.
In São Paulo, Grafia jointly with Melissa carried out an event prior to the Fashion Week in Melissa Gallery in which it presented the models of the Amazonista Collection to the fans of the trademark. In such opportunity, Grafia displayed its work with the digital media, and the relation of the trademark with bloggers, clients and Internet surfers in general.
Great success!


On the following day, on the beginning of the São Paulo Fashion Week, we presented the latest by the trademark, and, most of all, we had a more personal contact with those who we have already known for years. After all, Grafia and Melissa have been together for over 10 years.

The Melissa lounge is always one of the busiest spaces at the Biennale, and guests have been widely pampered. The models of the Amazonista Collection, the summer collection by the trademark, were the star.

You can see the pictures and what was presented at those events in the blog and the twitter of Melissa. Interviews, new collection, and lots of fresh news directly from the capitals of Brazilian fashion were recorded by Grafia. Once again, a partner of success.

]]> http://www.grafia.blog.br/2010-07-13/melissa-and-grafia-in-the-fashion-weeks/en/feed/en/ 0 Coza at Home: Cultural Contest for those in love http://www.grafia.blog.br/2010-07-13/coza-at-home-cultural-contest-for-those-in-love/en/ http://www.grafia.blog.br/2010-07-13/coza-at-home-cultural-contest-for-those-in-love/en/#comments Tue, 13 Jul 2010 20:07:34 +0000 admin http://www.grafia.blog.br/?p=1666 Coza at Home: my place, yours, ours … That’s the new Cultural Contest that we have developed for our client specialist in design plastic products. During the Sweethearts’ month, Coza will accept pictures of couples in rooms of their homes enhanced by the products by the trademark.

The idea is to allow Coza to get to some people’s homes, selected by a commission of the trademark, and foster further inspiration to couples. Such pictures will be available in the session “Gallery” and shall be sent jointly with the answer to the question: “How can Coza products make your place nicer and your love deeper?” Both the winning answers and images will be awarded Coza kits to decorate their homes and make their places even cozier.
Said Cultural Contest is an advancement of a new section in the Coza site. “Coza at Home” will shortly be a space devoted to the Internet users for them to upload their pictures and share on the net their images with the products by the trademark. A way of honoring consumers and presenting new uses of the goods by the trademark.
In order to start the new space, visit the site and take part in the Cultural Contest. The hotsite is on the air and in it you can view the regulation, as well as the pictures of the contestants. Log in: http://www.coza.com.br/minhacasa/
]]> http://www.grafia.blog.br/2010-07-13/coza-at-home-cultural-contest-for-those-in-love/en/feed/en/ 0 Virtual Customization: Melissa + Gaetano Pesce http://www.grafia.blog.br/2010-07-13/virtual-customization-melissa-gaetano-pesce/en/ http://www.grafia.blog.br/2010-07-13/virtual-customization-melissa-gaetano-pesce/en/#comments Tue, 13 Jul 2010 19:57:55 +0000 admin http://www.grafia.blog.br/?p=1662

In the last Fashion Rio edition, a Melissa model called everyone’s attention in the Cais do Porto. Melissa + Gaetano Pesce is the customizable shoe created jointly with the Italian designer and architect.

The new model is already inspiring many Melissa fans who were able to closely see it in the Melissa lounges during the Fashion Weeks. In addition to Fahion Rio, which had a space to show the model in its physical structure, the São Paulo Fashion Week was the stage to disclose this conceptual product amongst the other models in the new collection.

Now get ready for the new virtual product: Melissa + Gaetano Pesce may be customized on the web (the tool was developed by Sala 28.it) and we invite you to visit the site: http://www.melissa.com.br/gaetano

Invent, recreate and play with Melissa + Gaetano Pesce.
There are no limits to creativity.

]]> http://www.grafia.blog.br/2010-07-13/virtual-customization-melissa-gaetano-pesce/en/feed/en/ 0 Cultural Contest “Tio João Fans’ Support Cry” http://www.grafia.blog.br/2010-07-13/cultural-contest-%e2%80%9ctio-joao-fans%e2%80%99-support-cry%e2%80%9d/en/ http://www.grafia.blog.br/2010-07-13/cultural-contest-%e2%80%9ctio-joao-fans%e2%80%99-support-cry%e2%80%9d/en/#comments Tue, 13 Jul 2010 19:43:52 +0000 admin http://www.grafia.blog.br/?p=1655

Tio João is already calling Brazilian Fans to enter the pitch in this World Cup. The Cultural Contest “Tio João’s Fans’ Support Cry” aims at knowing what the Brazilians’ support cry is, and is going to award the most creative phrase with a kit of products Tio João and the official jersey of the Brazilian National Team!
Such promotional activity is being carried out through the Tio João’s blog, by means of the comments made by Internet surfers. Answers are being received from May 28th to June 11th, closing date for the delivery of answers. The result will be disclosed on June 15th in our client’s blog.
Take part, support Brazil, and do not forget to tell Tio João what your battle cry is!
The Contest Regulation is available here.
]]> http://www.grafia.blog.br/2010-07-13/cultural-contest-%e2%80%9ctio-joao-fans%e2%80%99-support-cry%e2%80%9d/en/feed/en/ 0 Akakia Cosmetics’ Cultural Contest http://www.grafia.blog.br/2010-06-07/akakia-cosmetics%e2%80%99-cultural-contest/en/ http://www.grafia.blog.br/2010-06-07/akakia-cosmetics%e2%80%99-cultural-contest/en/#comments Mon, 07 Jun 2010 13:07:30 +0000 admin http://www.grafia.blog.br/?p=1562

We have produced for our client Akakia Cosmetics a special hotsite for Girlfriend and Boyfriend´s Day. The separated surfing with contents in movement as the user interacts with the site, makes this project attractive to the trademark users, able to appraise the profusion of details.
The occasion couldn´t be more suitable: the Sweetheart´s Day is for Akakia Cosmetics a special date: its products for men and women are perfect gift ideas!

And it is even better to take part in a Cultural Contest and being awarded an Akakia super kit for free!

Besides the hotsite, we have launched the Cultural Contest “Viva este Momento” (Enjoy this moment), which started on 24th May and ends on 11th June 2010. Two winners will be awarded a prize, the only requirement being the filing of a photograph representing their moment of love. Photographs will be exhibited in the Gallery of the hotsite for people to vote.

First prize consist in a kit of products for men and women, and the publishing of their photograph in August issue of the Akakia Magazine. Second prize consists in two perfumes “Eau de toilette Once”, one for women and one for men, new release by Akakia. Further information in the contest regulations.

The contest is also present in the social nets! On the trademark’s Twitter we have created an exclusive hashtag for the event: # vivaestemomento. Messages containing this hashtag will be automatically redirected to the Twitter section of the hotsite. Therefore, take the opportunity to leave your love message on Twitter, and move your beloved!

Visit the hotsite and get inspired!
]]> http://www.grafia.blog.br/2010-06-07/akakia-cosmetics%e2%80%99-cultural-contest/en/feed/en/ 0 Cultural Contest and Et Circense (Circus): 37 pairs of Melissa for you! http://www.grafia.blog.br/2010-06-07/cultural-contest-and-et-circense-circus-37-pairs-of-melissa-for-you/en/ http://www.grafia.blog.br/2010-06-07/cultural-contest-and-et-circense-circus-37-pairs-of-melissa-for-you/en/#comments Mon, 07 Jun 2010 12:56:22 +0000 admin http://www.grafia.blog.br/?p=1556

Listen! Listen! The circus is here and wants you in the arena!

The “Et Circenses” collection by Melissa is a hit! The shoe models inspired by the magic of the circus have passed to fans and awaken the ludic side in the life of Melissa fans.

What Grafia has prepared jointly with the trademark is a Cultural Contest that will award 37 pairs from the “Et Circences” Melissa collection to the winner. With that purpose, the contestant will have to present a video that best shows the magic of the circus and relating it to the concept Melissa. Anything is valid: magic, acrobatics, juggling…

Videos to help the spreading of the Contest have been produced here, in our agency. The audiovisual material used to spread the news of the contest, purposefully reminds home-made videos to encourage people not to be shy and disclose their fun and performing side. Inspiration given by Melissa and Grafia for girls to take profit from!
Click here to view them: Circenses Feelings and Circenses Feelings – So Magic.

Apart from the teaser videos, we have also produced the instructions video, that is already being released on blogs, and contains all necessary information for nobody to miss this chance!

Go shoot your video! The circus performer in you can grant this prize to you. You can´t miss it!
]]> http://www.grafia.blog.br/2010-06-07/cultural-contest-and-et-circense-circus-37-pairs-of-melissa-for-you/en/feed/en/ 0 Stanley’s online store succeeds from the very beginning! http://www.grafia.blog.br/2010-06-07/stanley%e2%80%99s-online-store-succeeds-from-the-very-beginning/en/ http://www.grafia.blog.br/2010-06-07/stanley%e2%80%99s-online-store-succeeds-from-the-very-beginning/en/#comments Mon, 07 Jun 2010 12:44:57 +0000 admin http://www.grafia.blog.br/?p=1551

Before falling into the sea, more waves roll for you to surf: Stanley’s online store has been launched!

Safe shopping and easy payment are essential to those unwilling to get a headache or face worry. Stanley’s online store guarantees safety and identity privacy to Internet surfers shopping at it. When signing up, clients voluntarily choose certain services offered in the site, such as purchasing online and contacting customers’ service.

In the site of the surfwear store, besides those advantages, users can find a products catalogue that includes T-shirts, backpacks, wallets and caps, in full detail and with the chance of being warned about the unavailability of the product in the site.

The “Gift List”, another release in the site, offers a great option to suggest and organize products that match each consumer´s profile. When giving presents, the list is a wonderful tool to make a successful choice!

While surfing, visit Stanley´s site!
The forecast announces perfect waves: that´s news coming soon …
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