Electric is a premium brand for sunglasses, snow goggles and accessories, which was founded in 2000 in San Clemente, California. Its strength was recognised quickly and with its deep roots in radical sports, music and fashion, for more than a decade the brand has been producing the most exclusive and innovative high-quality and well-designed glasses for the competitive international market of sunglasses. The products developed are inspired in athletes and personalities involved with the brand and reflect current youth culture. All models are produced using handmade moulds and are sent to Italy where the manufacturing process is started.

Electric arrived in Brazil in 2004 and is sold in the best stores in the country for radical sports and multi-brands, as well as boutiques. The glasses and accessories brand’s Brazilian arm is Grafia’s new client. For the brand, national versions for the website, www.electricvisual.com.br, and virtual stores for final customers (B2C) and wholesale clients (B2B) will be produced. It is also available on Electric’s Twitter page.
The blog, also set up by Grafia, is already available and brings you new items, releases and other cool links.

Hyperpersonalisation is no longer just a tendency, but a reality. Melissa, a brand linked to its public – modern youth with their eye on fashion - by way of new interaction tools, has innovated by now bringing its website to the appliance which is closest to its consumers: the mobile phone.

This Tuesday, Melissa’s mobile website will be launched. You now no longer need even a computer to check out new products. All you need to do is go to m.melissa.com.br from your telephone and have fun. The layout is easy to use, so that users can find out everything about the brand – including the closest place to find the chosen product – quickly.

Tramontina Design Collection has been up since the 3rd of August. After being operational for only one month, the number of accesses has already grown by 700% and 84% of this amount is down to new users. The mailing list has also grown. There were 48% more registrations during the period.

The cultural competition, which Grafia planned and organised, was carried out between the 11th and 28th of August. User registered onto the website and answered the following question: “What factor makes all the difference when serving?” Every week, the contestant with the best sentence won products from the Tramontina Design Collection.

Grafia has launched a new project. This time it is for the Tramontina Design Collection, the brand’s premium product line.
The recently launched project has already been the highlight of an article in the O Sul Newspaper.

Besides its functionality, the article also talks about the website launch promotion in which to participate the user must register and answer the following question: “What factor makes all the difference when serving?” The most creative response will win a product from the Tramontina Design Collection. 1 product will be given away per week for 3 weeks. The promotion is forecast to end on 28th of August.
Source: O Sul Newspaper, 14th August, 2009.

There is another large Grafia project. Sorry Andre, but I could not wait for your post.
I have to say finally that the NEW MELISSA STORE has been launched.
Congratulations to the whole team which did an EXCELLENT job.
Have you not seen it yet?? Then click:
Melissa Virtual Store
Blog
Twitter

The Melissa Store is going to change. At this exact moment, our team is working on the move to the new Melissa Store, which is full of new things. The whole transition will be carried out live on our pages on Twitter, Orkut and blog, with the help of customers.
Keep up with everything and send us your suggestions and comments!!
Twitter
Blog

Weinmann Laboratory’s website has had a face-lift! Created by Grafia, it showcases more services and new items, as well as providing more interactivity. Weinmann, which is celebrating its 80th year and always focuses on its clients, invests in technology and convenience. Visit and have a look at everything that Weinmann has produced for you.

Melissa’s Virtual Store grew by 81% in 2008! Grafia, the company which manages the store and possesses more than 10 years of internet experience with an emphasis on e-commerce, exceeded targets and achieved 50% more growth than the rest of e-commerce in the country.

According to E-Bit, in 2008 there was 30% growth in e-commerce nationally with respect to 2007. The average internet purchase was at R$328, more than R$302 in 2007.
This data demonstrates that consumers are more confident and are carrying out more expensive purchases. Even people who were not used to purchasing on-line, feel that it is safe to enter the market and purchase more costly products.

These were the most sold product categories in 2008, in terms of purchase volumes: Books (17%), Health and Beauty (12%), IT (11%), Electronics (9%) and Domestic Appliances (6%). This new positioning of products is due to a change in profile of consumers, whose majority is now made up of women (51%) and whose Class C experienced growth in this market and represents 42% of consumers.  At the end of 2009, e-commerce in Brazil should reach 17 million customers.

Melissa’s new website has just been launched, which showcases the Afromania 2009 Autumn-Spring collection. The website was developed in partnership with the agency, Casa Darwin, and puts not just the whole product line under spotlight, but Melissa TV, which showcases may items produced by the brand such as: campaigns, making of and Look Book. In this edition of the website, all the content was linked together. In other words, products with posts on the brand’s official blog and on Melissa TV. The Magazine, Plastic Dreams, is also expected with 300,000 copies which shall be handed out at stores and as well as an on-line version on the website obviously. Check it out.

Grafia has launched Josapar’s new website. It provides you with information and news from the company that produces the famous Tio João rice, as well as other products and delicious recipes. Make sure you visit and check it out!