Grafia web agency in a nutshell

The long awaited Power of Love collection is already available for sale in Melissa Store.

After being launched at the SPFW (São Paulo Fashion Week), the models of the new collection started to arrive in Melissa Store.

To satisfy the consumers’ desire, Melissa Store created a Pre-Sale for everybody being sure to have their pair of shoes and announced a new promotion. The purchases by using bank payment slip will win free shipping through Postal Service!

Upon the pressing request of social networks, the classic dream collection Sweet Lips comes back to the collection with the label Back to Melissa. Other two Melissas signed by the designers Irmãos Campana are available in the Pre-Sale.

Have a look at the three Power of Love models in Melissa Store.

Follow the news of Melissa Store.
Twitter: @Lojamelissa
Facebook: www.facebook.com/lojamelissa
Blog: www.lojamelissa.com.br/blog

The duo of Dutch photographers presented an exhibition of their surreal pictures in the Bienal building, in Ibirapuera Park, whilst the last edition of São Paulo Fashion Week was taking place.

The more recent inspiration for the photographers is the Internet. They believe that the technological progress won’t put an end to printed publications.

The artists already produced pictures for Lady Gaga, Kate Moss, Natalie Portman and famous labels such as Givenchy, Gucci, Juice Couture, among others.

While twitting during the covering of the event for Melissa, Érica, Carol and Bruna – from the social media team of Grafia – visited the exhibition to have a look at the works of the duo and took pictures of this wonderful exhibition, which portrays beauty through photography.

Have a look at some of the artists’ works:

What about being an artist for a day?

Coza has been encouraging the use of the Viena mug, to replace the disposable glasses and avoid wastage!

Do you have a Coza Viena mug? You just have to send a picture of your personalised mug! And if you don’t have a Viena mug, you can use the sample available in the microsite of the contest.

The mugs chosen by a Committee of judges will be available in the microsite for popular voting.

The winner can choose between offering an institution, or the firm the winner works with, 240 Viena mugs and will also win a shopping voucher of R$ 300.000 to spend in the Coza Online Store.

Participate and help avoiding wastage!

“Much of what we can do with design depends on the context in which we ask our questions. A definition of an innovator is that of someone who is able to ask the question nobody else before has thought of asking”. Tim Brown

During Fashion Rio – which took place from Abril, 30 to May, 4 – the social media team of Grafia was in the Pier Mauá to cover the event for Melissa. During this event, our colleagues Carol and Bruna visited the Rio Design Exhibition which presented simple but remarkable elements of the daily life of this wonderful city.

The works of art were linked to fashion and as the creative Director of Fashion Rio has stated “Fashion too brings together culture and design”, and in such a way Fashion Rio 2011/2 counted with 3 exhibitions linked to design, fashion and culture, always referring to the tropical universe (theme of this edition of Rio Fashion Week).

Several works have called the attention such as the skate with a leaf form, the backpack with a skate form, the armchair with horns, the recycled bracelet, the wall clocks, all of them created by designers from Rio de Janeiro.

The exhibitions referred to the Brazilian lifestyle and to our “Tropical Universe”, since the 18th century up to present days.

Leaves transform into a skate. By Fibra Design

Sunset in a yellow armchair. By Fernando Jaeger

Stylized clocks.

Decoration elements. By Latoog

Have a look at the comments on Expo Design by our colleagues:

“It’s amazing to watch an exhibition like this. Brazil is a source of inspiration for many foreign artists, but there’s nothing better than looking at Brazilian artists translating our lifestyle into art”. Caroline Kubbe

“The exhibition offers a different perspective on an event destined for fashion. I think it is important for design being part of a fashion week that presents Brazilian creations. Brazilian design has been appreciated always more in Brazil and abroad. After visiting the entire exhibition, my highlights were the ring for the jigsaw puzzle and the skate backpack by Osklen”. Bruna Holderbaum

Always inside the Brazilian fashion circuit, Melissa was once again present at the Rio Fashion Week.

Together with this label, Grafia too was there, covering the event via Twitter and Facebook and reporting something of what was happening in the Rio Fashion Week.
One of the highlights of the event was the presence of the newest partner of Melissa, the British stylist Gareth Pugh. The stylist visited the lounge of the label (inspired from his work) on the last day May 31, together with some invited bloggers.

Gareth Pugh is one of the most important names of current English fashion, and Melissa, being aware of his potential, introduced two of his creations in the Spring/Winter 2011/2012 collection. One of these creations is Ultragirl, with the exclusive pattern of the stylist, while the other is inspired from the first parade Gareth did in Paris. The geometrical forms, which characterise Gareth’s work, find their place in the new collection, disclosing the identity of its creator.

In the microsite developed by Grafia, you can find the story and the models that will be signed by Gareth.
Shortly, the result of this partnership will be available in the Melissa Gallery, virtual and physical stores.

Who would have imagined that, following a course on Fashion Dynamics and Trend Detection, Fernanda Jaques (social media in Grafia) and Priscila Vanzin would meet and start writing as partners?

Around a year ago, these young women started writing Trapo, blog created by them with the purpose of dealing with fashion topics from a less commercial and more reflective point of view, by means of deeper connections and analyses.

Now you can find Trapo in blogs associated to the website ModaSpot!

Congratulations, young ladies! You deserve them!

An expert in outlet solutions, Telasul PDV launches its blog. We have developed a blog to become a landmark in PDV. To inspire and show how important an outstanding outlet can be.
In the blog You will be able to find several curiosities regarding the outlet, inspiration, works, trends, events, and places to know, among others.

In addition to the blog, a fan page of the trademark is also being launched.

Visit the Blog and the Fan page of Telasul PDV

May has already begun! It is the month for those in pursue of happiness, for those who are thinking about the future. May is the month of the BRIDES!

And to celebrate, Tramontina Design Collection launches the cultural contest “Getting married with Personalité”.

In the hotsite developed by Grafia, the future newlyweds can register and choose the product that must be on their gift list. The participant personalizes the selected product and needs to show it to their friends in the social networks.

The three most accessed links will get the personalized product.

In addition to the contest, you can find in the hotsite several fun tips for your bridal shower and also games for the wedding day.

REGISTER NOW!

Mother’s Day is coming and to pay homage to the one who carried you inside for 9 months, Coza is promoting the cultural contest “My Mom is Personal”.
Go to the website developed by Grafia and upload a picture of you and your mother, or just your of mother, and tell us “Why your Mom is Personal”.
Every testimonial will be assessed by a group of judges and the 5 best testimonials will take a wonderful Personal Kit home.

Create a wonderful testimonial to the most important woman in your life.

Find your inspiration and Participate!

Grafia’s newest client is starting 2011 with the right foot. And with the left one, too.

Rider is back in full speed and moving towards a new direction, aiming at a younger audience, used to good things, and who prioritize comfort, freedom and casualty.

The new website is on the road, and it will be full of news that will amaze the fans. Just wait and see!