Grafia web agency in a nutshell

The products of the brand New count on the 25-year expertise in the market of Unicasa Indústria de Móveis S.A., which also holds the brands Dell Anno and Favorita.
Young, bold and modern. That’s New.

With new dynamics and highlighting the main functionalities on a screen, New presents a functional website that is easy to navigate and that clearly transmits the brand’s main concepts.

Through newmoveis.com.br, customers will be able to know more about the projects developed by New, book visitations to one of over 350 stores all over Brazil and find tips on how to best maintain their furniture.

The line of furniture has a solution for every room in a home: kitchens, bedrooms, closets, home theaters, home offices, service areas and bathrooms. The patterns are inspired by the main trends in design.

Access the website and discover the New universe!

Grafia’s newest challenge is Grow, the brand for toys and games.

In the market since 1972, Grow is a reference in games, puzzles, toys and licensed characters.

Grow is part of the history of children, teenagers and adults who grew up (or are still growing up) with the possibility of having fun with games such as “WAR”, “Pictionary”, “Top Trumps”, among others that were and still are very successful among people of several ages. The products are developed and manufactured considering fun and personal growth, which is a characteristic of the products manufactured by Grow.

Grow’s projects are almost ready and will be really interesting and new! Just wait and see!

Traditional and practical: That’s the brand Tupperware, which came to Grafia looking for solutions to innovate the way they sell their products.

Throughout their 60 years in the market, the brand that sells home appliances and objects invests in trust and social networking as a sales strategy: by means of the “Tupperware parties”, the products are presented and offered by the Tupperware promoters.

The online store, produced and maintained by Grafia, is very practical for shopping and for the comfort of receiving the products at home.

Among the features of the online store, there are the lists that the consumers can create to register and organize their wishes and share them with their friends. The consumers will also find a blog full of news and culinary tips, in addition to tips on behavior, entertainment, health, fashion and beauty.

Follow the Tupperware online store on Twitter: @lojatupperware

Dell Anno is one of the most traditional trademarks of customized furniture, a landmark as regards design and refinement.

In permanent search for references in the world of fashion, the trademark is used to making use of top models’ images in its communication campaigns. For its 2011 campaign, top model Carol Trentini will imprint every communication piece of the trademark, both on and offline, replacing also wonderful Alessandra Ambrósio, model of the trademark in 2010. In accordance with this concept of creating trends, since August 2010, Dell Anno has kept a blog produced by Grafia. A modern and stylish means, where different issues, such as architecture, art, design and others that permeate the universe and concept of the trademark are dealt with.
In Dell Anno’s blog, you can also find new products available in the stores. Visit the blog and wait: in 2011 Dell Anno will bring about lots of novelties.

During the most important fashion week in Latin America, the eyes of Brazil (and the world) were fixed on what was going on in São Paulo Fashion Week.

And so were Grafia’s, which showed up covering everything that was happening in one of the most visited stands at the Biennial Show: Melissa’s lounge, where the new collection, Time Code, was launched.

The coverage of the event was also supported by 3 bloggers, fans of the trademark, who developed content for the special blog of the event, created by Grafia, and which got peaks of up to 30 thousand visitors a day.

Charline, Tamy and Thaina’s look granted a new experience to the trademark, showing the strength of communication through social media and, also of bloggers as opinion makers.

Melissa showed itself updated, using magnified reality in its lots drawer. The lots drawer allowed visitors to the lounge to get the chance of winning an exclusive Melissa of the São Paulo Fashion Week.

And for those who were not able to visit Melissa’s lounge, there was a webcam on during the whole event, broadcasting everything that was going on during the launching of the Time Code collection.

And once again Melissa surprises its audience, not just with its projects, but also with its unusual and irresistible collections.

Research can help you in the web planning of your company!

Some data were published in the blog E-commerce Articles and may be helpful in the 2011 web planning.
See the result below:

- 94% of the Internet users shop online in Brazil. ComScore
- 48% of the e-consumers are between 25 and 44 years old; 15% between 15 and 19 year old; 17 % (20 to 24 years old); 13% (45 to 54 years old); 6% (55 to 66 years old).

Ibope Media:

- Consumer surfs the Internet 3 times average to research the product before buying it. McKinsey
- 60% of the Internet users approve of companies to use social nets to spread products and services and 70% approve of their use for communicating with clients and consumers.
– 15% of Brazilian people use social nets at work, both for personal and professional use. As regards Twitter, that amount reaches 20%. IDC

To see the complete article, enter: E-commerce Articles

The project Melissa Academy aims at discovering young talents. The contest was carried out in association with the High College of Art and Design (Haute Ecole D’art Et Design), in which 24 students took part in workshops and at the end created their own models.

The best 3 won the production of their Melissas, which will be launched in limited edition for the winter collection 2011.

In Brazil, Melissa has already announced association with Unisinos and Senai.

To learn more about this project, visit the hotsite of Melissa Academy, developed by Grafia.

A study carried out by JP Morgan bets at a rise by 18.9% in online sales for the year 2011 as regards last year, to 680 billion American dollars. In the United States, expansion should be by 13.2% to 187 billion American dollars.
JP Morgan expects worldwide e-commerce to reach 963 billion American dollars by 2013. The number of people buying online is still growing, with 38% of the internet users shopping at least once a month.
The percentage of people Who do not buy online has fallen to 12% in 2010, contrasted to 20% in 2007.
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Grafia’s boys having spent most of 2010 sweating at paintball fields, girls have decided to gather and celebrate New Year’s Eve in a “Little Lulu’s Club” style.

During our “secret friend game”, fluffy presents, pink and charming, jointly with the delicious lunch especially prepared for us in Tempero Rosa, our restaurant, were the stars.

Even the name of the restaurant has to do with us!

And our female intuition can already predict: 2011 will be a great year!

According to e-bit, online sales between 15th November and 24th December moved 2.2 billion reais (Brazilian legal currency) in the Brazilian market; 40% more than same period in 2009 (1.6 billion reais).

In all, over six million orders were made in the Christmas Season. The champion category as regards sales was Appliances, followed by Computing; Health, Beauty and Medicines; Books; and Electronics.

The average bill was 370 reais. The sales peak took place on 14th December, with 224 thousand orders.

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