Grafia web agency in a nutshell

During the year of 2009, Loja Melissa gained the loyalty of clients by way of promotions on social networks and numerous offers on the website that generated a buzz amongst the brand’s fans. Loja Melissa’s website, supported by the constant update of content from its blog, always keeps its customers closely informed. Using these sources, they find necessary information before and after making purchases, thereby establishing a close relationship with the brand.

In a survey carried out by E-Bit regarding the purchases made on the Melissa store’s official website during the last few months, it was found that 95% of purchases are made by women. This makes a lot of sense, since they are the final users of the shoes. It was interesting to find out that the majority of the customers that purchase at Loja Melissa are between 18 and 34 years old, with a educational level varying between undergraduate student and graduate and who cite the ease of purchasing on the website as one of the most important factors in causing them to use the internet site. Besides ease of use, Melissa customers also note the privacy policy and information on products as highly positive factors. This approval by customers placed Melissa amongst the 10 best gold stores for the E-Bit Prize in 2009.

With so many favourable aspects, at Grafia we predicted significant growth for this client, since Loja Melissa was completely redone in 2009. The move to a new store is worth highlighting since it was carried out live on the brand’s Twitter and blog, keeping all its customers up-to-date regarding what was being achieved by us. In the end, the growth of 120% by Loja Melissa in relation to the previous year was impressive as it exceeded our expectations, since the average recorded for domestic e-commerce was 30%. And in 2010, we want to surprise ourselves even more!

One of our clients that has experienced significant growth at the beginning of 2010 is Melissa.

Having participated in the most eventful fashion weeks in the Brazilian calendar, Melissa dived head first into the social networks and reached its customers with the help of the brand’s fan bloggers (known as “Melissers”) through information and exclusive promotions and a lot of interactivity at Fashion Rio and São Paulo Fashion Week.

The brand’s lounge, which was full of new items and celebrities, was the location for a preview of the new winter collection. What an event!

Grafia, which is also responsible for Melissa’s internet content, counted attendance at these events and covered the brand’s activities close up. The result was surprising: there was growth in all areas: social networks, e-mail marketing and registration to the website.

The number of followers on Twitter increased by 80% during the fashion weeks. At the same time, the use of e-mail marketing generated an average increase of 27% and visits to the Melissa website increased by 23% with respect to the average in visits/day.

And with 30 years of history, Melissa can count on Grafia for another year of many projects and celebrations.

Bring it on 2010!

The new website for the Akakia cosmetic brand created by Grafia is already up and running!

The website acquired feminine and modern features and the interface was much improved with greater content and information made available to consumers.

The project had the aim of revamping the digital presence of the brand by way of three pillars: institutional information, added content and increases in sales. The latter element will be driven by the brand’s E-commerce website which will be launched soon and will also involve the management and cooperation of Grafia.

The new institutional website offers segmented content, information, services, digital interactivity, a digital interface and exclusive promotions for the internet.

The Akakia website was created on the basis of a philosophy of organisation and usability, so as to maintain visual consistency, provide comfort to users in related environments and make surfing easier.

As well as the digital magazines, which users can access in full, the brand has launched its own blog, bringing it closer to its target customers and providing for constant interaction.

The cosmetics industry, one of the sectors with the biggest growth, even in a crisis, is currently experiencing good times and Akakia also provides information regarding its franchise network on its website.

Visit and check out this new project run by Grafia!

In 2009, Melissa completed 30 years and a huge celebration was planned and organised in order to commemorate this date in great style.

An exhibition called “Me Melissa”, under the direction of Érika Palomino, was held between the 28^th of October and the 15^th of November, 2009, in which Solar Real, in the Santa Teresa neighbourhood in Rio de Janeiro, served as the perfect location for setting the Melissa’s future course.

The Grafia team did not miss out on the preview of this celebration on the 27^th of October in the form of an exclusive party for guests. Obviously, we covered the event by relaying all its details to the followers of @sigamelissa with the special help of the brand’s fan bloggers.

Paulo Pedó Filho (Melissa Director), Luciano Desimon and Cristiano Rosa (Grafia Directors) celebrating Melissa’s 30 years.

Even those who weren’t there were able to see a photo preview, in real time, of what was awaiting everyone in the Santa Tereza neighbourhood. Certainly the most special events for 2009!

The results were great: before publicising the coverage of the party and the award ceremony for Melissas during the event, we had 6624 followers and after two days this grew by 7.6% to 7126 followers.

In September 2009, Grafia won as a client the group, “Única Indústria de Móveis S/A“, which incorporates the brands of Dell Anno, Favorita and New.

For Dell Anno, we ran an e-mail marketing campaign called “Did you know?”. The project was based on a list comprised of 33 exclusive tips for retailers.  This project with this specific content ended in December 2009 and was very successful!

As well as the e-mail marketing Campaign, we produced banners and wallpaper for Dell Anno and Favorita. The latter even obtained a hot site which served to support the off-line campaign called “Full Desire”. Grafia also carried out the first phase for Favorita’s website, by presenting the product catalogue by way of a flip book, which enables the user to see a demonstration of the printed material.

And this is only a preview of what is to come!

For 2010, we are developing specific projects with the aim of improving the performance of these brands in the market and involving the creation of strategies for expanding and improving their digital presence.

“Bloggers in the Kitchen” was one of the projects that we ran for our client, Tramontina Design Collection between the months of October and November in 2009.

By getting their hands dirty, literally, three bloggers demonstrated exclusive recipes through “tutorial videos” using products from the Tramontina Design Collection.

The videos, which were voted on, benefited from the creativity, expertise and humour of Daniele Oliveira, from the Mischievous Kitchen blog; Fabrício Gouvela, from the Chef Blog and Tatiana Damberg, from the Mixirica blog.

With a sophisticated product line at its disposal, the three cooks got caught up in the spirit of the Tramontina Design Collection: fantastic recipes together with great results!

This relationship with the bloggers caused an increase by 280% of visits to the Tramontina Design Collection website and created a huge buzz on social networks, such as Twitter. The contestants for the prize, based in Victoria, initiated “campaigns” to win votes for their video, which made the contest even more exciting and fun.

The final winner was Fabrício Gouvêia.

Have a look at the three participants’ videos and take the opportunity to use the delicious recipes.

Fabrício Gouveia, from the Chef blog;

Daniele Oliveira, from the Mischievous Kitchen blog;

Tatiana Damberg, from the Mixirica blog.

Another innovative item has been added to Coza’s collection. It is a drainer for sinks, which is perfect for cutlery and glasses. It fits in the sink and can also be used for washing food. The items are available in different colours and can be purchased on the following website: www.lojacoza.com.br.

Coza is a company that has been reinventing the design of plastic items for 26 years in Brazil. It creates items that make the life of consumers easier, with an emphasis on the beauty and practicality of its products.

PrintStore Gráfica Expressa has operated in the market since 1993 in the provision of high-quality and quick printing services to its clients. What’s new now is the creation – by Grafia – of an interactive printing website.

The first of its kind in Brazil, on www.printstore.com.br you can find everything you need to produce and order print outs completely on-line. By way of the option, “do it yourself”, it is possible to customise already existing templates and, if you have already completed material, just click on “Send your documents” and select the quantity needed.

More than one thousand regular business clients use Print Store, as well as many other people who trust in the company for its printing services.

Electric is a premium brand for sunglasses, snow goggles and accessories, which was founded in 2000 in San Clemente, California. Its strength was recognised quickly and with its deep roots in radical sports, music and fashion, for more than a decade the brand has been producing the most exclusive and innovative high-quality and well-designed glasses for the competitive international market of sunglasses. The products developed are inspired in athletes and personalities involved with the brand and reflect current youth culture. All models are produced using handmade moulds and are sent to Italy where the manufacturing process is started.

Electric arrived in Brazil in 2004 and is sold in the best stores in the country for radical sports and multi-brands, as well as boutiques. The glasses and accessories brand’s Brazilian arm is Grafia’s new client. For the brand, national versions for the website, www.electricvisual.com.br, and virtual stores for final customers (B2C) and wholesale clients (B2B) will be produced. It is also available on Electric’s Twitter page.
The blog, also set up by Grafia, is already available and brings you new items, releases and other cool links.

Hyperpersonalisation is no longer just a tendency, but a reality. Melissa, a brand linked to its public – modern youth with their eye on fashion – by way of new interaction tools, has innovated by now bringing its website to the appliance which is closest to its consumers: the mobile phone.

This Tuesday, Melissa’s mobile website will be launched. You now no longer need even a computer to check out new products. All you need to do is go to m.melissa.com.br from your telephone and have fun. The layout is easy to use, so that users can find out everything about the brand – including the closest place to find the chosen product – quickly.